Internal Communication
PR Roundup: The News and Employee Wellness, Waffle House's Announcement, Super Bowl Trends
This week's PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl. READ FULL STORY
By Nicole Schuman

Branding/Marketing
Super Bowl Brands Embrace Multi-Platform Campaigns
For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers. READ FULL STORY
By PRNEWS

Media Relations
How TikTok’s Disappearance Became a PR Masterclass
In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies. READ FULL STORY
By Natalie Severt

Branding/Marketing
The Psychology of Gen Z's Historical Nostalgia: What Brands Need to Know
In a world of constant digital connectivity and rapid technological change, Generation Z is exhibiting a fascinating psychological phenomenon: They're deeply nostalgic for eras they never experienced firsthand. READ FULL STORY
By Clay Routledge and Nicola Avis

Digital & Technology
How Communicators Can Compete with the Rise of AI-Generated Content
Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies? READ FULL STORY
By Alexandra Bjertnaes

PRNEWS Top Women Awards

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2025 Experiential & Event PR Awards

Now accepting nominations for 2025! The PRNEWS Top Women Awards spotlights the most influential and innovative women in PR & Communications.

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