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Writing
How to Help your CEO Talk Like a Human
The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here's some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience. READ FULL STORY
By Case Button |
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Reputation
Media Ethics and Reporting on Allegations: PR Lessons from the Lively/Baldoni Case
The New York Times exposé published in December about Justin Baldoni’s alleged smear campaign against Blake Lively highlighted the dark side of PR. Then a week later, Baldoni filed a $250 million lawsuit against the New York Times, saying the media outlet got the story wrong. Ultimately, the legal questions in Baldoni’s suit concern media ethics. But in the meantime, the actors' PR teams should keep these crisis communications tips top of mind. READ FULL STORY
By Thomas Mustac |
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Branding/Marketing
The Psychology of Gen Z's Historical Nostalgia: What Brands Need to Know
In a world of constant digital connectivity and rapid technological change, Generation Z is exhibiting a fascinating psychological phenomenon: They're deeply nostalgic for eras they never experienced firsthand. This “historical nostalgia” among Gen Z offers a compelling window into how digital natives creatively engage with the past to meet psychological needs and navigate contemporary challenges—a phenomenon that brands must understand to forge meaningful connections with this generation. READ FULL STORY
By Clay Routledge and Nicola Avis |
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| PRNEWS Top Women Awards |
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Now accepting nominations for 2025! The PRNEWS Top Women Awards spotlights the most influential and innovative women in PR & Communications.
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| 2025 Experiential & Event PR Awards |
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Now accepting nominations for 2025! The PRNEWS Top Women Awards spotlights the most influential and innovative women in PR & Communications.
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