Messaging
PR Roundup: Economic Blackout, AI Improving, Oscars on Social
This week's PR Roundup looks at how the 24-Hour Economic Blackout went viral on a grassroots level, how AI is improving productivity for communications, and Sprout Social's social listening platform for the Oscars. READ FULL STORY
By Nicole Schuman

Measurement
Assessing the State of PR Measurement and Data Quality With AMEC's Johna Burke
Muck Rack’s 2024 State of PR Measurement report revealed a crisis of confidence in the metrics tracked by PR professionals. Yet most understand that demonstrating the value of their work requires adequate measurement and accurate data to support it. PRNEWS spoke with Johna Burke, CEO and Global Managing Director at the International Association for Measurement and Evaluation of Communication (AMEC), to assess the state of PR measurement. READ FULL STORY
By Kaylee Hultgren

3	Messaging The Communicator’s Role in an Anti-Expert Era Health communicators need a new playbook, in an era when emotion and distrust can win out over traditionally trusted messengers. READ FULL STORY By Jennifer Hahn

Diversity, Equity & Inclusion
PRNEWS Live: Safeguarding DEI Communications
PRNEWS Live welcomed Brennan Nevada Johnson, Founder and CEO of Brennan Nevada Inc., and descendent of Carter G. Woodson, a founder of Black History Month. Nevada Johnson's agency has grown despite DEI backlash, and she joins us to discuss some tactics to uphold organizational values while dealing with a culture of DEI pushback. READ FULL STORY
By Nicole Schuman

5	Branding/Marketing How DeepSeek Took Over the AI Conversation The lessons from DeepSeek’s rise offer a blueprint for how brands, especially challengers, can capture attention, navigate controversy, and take over the conversation. READ FULL STORY By Lori Ruggiero

PRNEWS Top Women Awards

Now accepting nominations for 2025! The PRNEWS Top Women Awards spotlights the most influential and innovative women in PR & Communications.

Start Your Nomination>>

2025 Experiential & Event PR Awards

Now accepting nominations for 2025! The PRNEWS Top Women Awards spotlights the most influential and innovative women in PR & Communications.

Enter Now>>