Crisis Management
PR Roundup: Ben & Jerry's Meltdown, Apple's Opportunity, Bird Flu Leads to Cat Food Recall
This week's PR Roundup looks at how Ben & Jerry's and Unilever would have to approach decoupling from a communications standpoint, if Apple's new product announcements were an opportunity or mistake, and how bird flu is affecting companies you may not have thought of. READ FULL STORY
By Nicole Schuman

Media Relations
Ask a Journalist: Dr. Shamard Charles of TheGrio on How Integrity, Truth and Kindness Turn Pitches into Impact
Dr. Shamard Charles discusses how a strong pitch stands out by balancing timeliness with accuracy, and explains why kindness, integrity and flexibility are essential for shaping stories that go beyond the headline. READ FULL STORY
By Ariane Lovell

Reputation
The Washington Post’s Devolution has Weakened the Fourth Estate: How Will PR Professionals Adapt?
The Washington Post's crisis and the erosion of trust it faces represents a perilous moment for media relations professionals and the general public who rely on the press for competent and independent reporting. READ FULL STORY
By Julio E. Ligorría

4	Digital & Technology The PR Struggle to Fix AI-Generated News Errors As the proliferation of AI-generated articles continue, the PR industry must be prepared for a future where combatting bad AI in journalism becomes part of the job description. READ FULL STORY By Sean O'Leary

Measurement
Assessing the State of PR Measurement and Data Quality With AMEC's Johna Burke
Muck Rack’s 2024 State of PR Measurement report revealed a crisis of confidence in the metrics tracked by PR professionals. Yet most understand that demonstrating the value of their work requires adequate measurement and accurate data to support it. READ FULL STORY
By Kaylee Hultgren

PRNEWS Top Women Awards

Now accepting nominations for 2025! The PRNEWS Top Women Awards spotlights the most influential and innovative women in PR & Communications.

Start Your Nomination>>

2025 Experiential & Event PR Awards

Now accepting nominations for 2025! The PRNEWS Top Women Awards spotlights the most influential and innovative women in PR & Communications.

Enter Now>>