Work Life
PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People
This week's PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick's Day campaign. READ FULL STORY
By Nicole Schuman

2	Media Relations Local Media is Often Overlooked: Learning from Sports PR While local media audiences may be smaller, tailored messaging allows for deeper engagement, enabling niche audiences to connect in ways that mainstream media often cannot. READ FULL STORY By Mike Adorno

3	Crisis Management PR Lessons from Turo's Crisis Response Turo, a peer-to-peer car rental platform, faced not one, but two crises during New Year's 2025. The perpetrators of both violent incidents had procured their vehicles from the app. READ FULL STORY By Thomas Mustac

Social Media & SEO
The Shifting B2B Social Media Landscape: Trends, Challenges, and Opportunities
The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies. READ FULL STORY
By Jamie Kightley

5	Work Life New PRSA CEO Wants to Broaden PRSA’s Reach to Other Industries On March 3, the Public Relations Society of America, the largest professional member organization for PR practitioners in the United States, appointed Matthew Marcial as its new CEO. READ FULL STORY By Nicole Schuman

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2025 Experiential & Event PR Awards

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