Social Media & SEO
PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons
This week's PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging. READ FULL STORY
By Nicole Schuman

Media Training
Your CEO Might Not Be Your Best Spokesperson. Here's Who Journalists Actually Want to Hear From
Data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else. READ FULL STORY
By Katie Suiters

Reputation
In Times of Upheaval, Pick Up the Scalpel and Put Down the Sword
As change and chaos grips our politics, and business leaders try to find their footing, the desire to take bold action can be tempting. In moments like these, however, that kind of thinking can be illusory—and seeking that sense of calm or catharsis for its own sake can lead to ill-advised short-term decision-making with long-term consequences for your brand. READ FULL STORY
By Annie Clark

Diversity, Equity & Inclusion
Women's History Month: Betsy Plank, a PR Powerhouse Who Paved the Way for Generations
Betsy Ann Plank, APR, Fellow PRSA, known as the “first lady of public relations,” dedicated more than 60 years of her life to the industry. She devoted much of that time to advancing PR education by passionately advocating for students of the profession. READ FULL STORY
By Jared Meade

5	Branding/Marketing SXSW 2025 Mixes It Up Again for Brands, Influencers and Their Publicists SXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media. READ FULL STORY By Lana McGilvray

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