Crisis Management
PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool
This week's PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new tarriff tool created by UPS. READ FULL STORY
By Nicole Schuman

2	Internal Communication Navigating Layoff Communication—With or Without a Plan Downsizing staff is never easy, but how it's communicated can define a company's reputation both internally and externally. READ FULL STORY By Lindsey Bradshaw

Branding/Marketing
The Benefits of Building a Velvet Rope Around Your Brand
Whether a product or service is priced for the one percent or the everyday American, there are strategies to put in place to create a velvet rope around a brand to make your clientele feel like VIPs. READ FULL STORY
By Mark Satterfield

Digital & Technology
5 Key Takeaways from Muck Rack’s State of AI in PR Report
As AI becomes more embedded in PR workflows, having a clear use case policy and providing proper training are essential. PR pros must also balance leveraging these tools and preserving the core skills that make great communicators—critical thinking, creativity, and relationship-building—so the next generation of PR talent isn’t left behind. READ FULL STORY
By Justin Hall

5	Digital & Technology PRNEWS Announces Winners of 2025 Digital Awards PRNEWS today announced the winners of its 2025 Digital Awards, which celebrates the most the most innovative and industry-altering digital campaigns and initiatives. READ FULL STORY By PRNEWS

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