Messaging
PR Roundup: Ford's Ad Campaign Offering 'Employee Pricing', Brands' DEI and Sustainability Comms Ranked Globally
This week's PR Roundup looks at Ford's marketing campaign introducing "employee pricing" for vehicles amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world's most influential brands. READ FULL STORY
By Kaylee Hultgren

Media Relations
When Making Your Pitch, Here's What Journalists Value Most
There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here's how to ensure yours is relevant. READ FULL STORY
By PRNEWS

Branding/Marketing
Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases
Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. But registering a phrase as a trademark can be challenging. READ FULL STORY
By PRNEWS

PRNEWS Live
PRNEWS Live: AI Is Making Women Leaders MORE Burned Out, Not Less
In our latest LinkedIn Live, we spoke with leadership expert Dr. Julie Donley about how AI adoption is impacting women at work, particularly those in PR and communications positions. READ FULL STORY
By Nicole Schuman

Digital & Technology
How to Leverage LLMs for Brand Reputation and Crisis Management
Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale. READ FULL STORY
By PRNEWS

2025 PRNEWS Platinum Awards

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