Crisis Management
PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas
This week's PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas. READ FULL STORY
By Nicole Schuman

2	Media Training 5 Better Ways to Answer “Anything Else You’d Like to Add?” in Media Interviews That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling. READ FULL STORY By Linda Zebian

Digital & Technology
Cybersecurity PR: How to Lead in a Crowded Tech Market
In 2024, global cybersecurity spending was projected to reach $184 billion, a 13% increase from the previous year. Plus, more and more entrepreneurs are entering this market, making it increasingly competitive. This presents a challenge for everyone, especially newcomers: How can they stand out in such a crowded industry and attract clients? READ FULL STORY
By Evgenia Zaslavskaya

Digital & Technology
Six Ways Comms Pros Can Use Generative AI to Personalize Engagement
As communications evolves in this new era of "infinite content," here are a few ways to leverage generative AI to deliver greater effectiveness and more personalized engagement. READ FULL STORY
By Matt Collette

Media Relations
Have a Happy National 'Hug a Newsperson' Day, But Skip the Hug
National Hug a Newsperson Day is a cute idea. But let’s be practical—hugging a journalist these days might not go over well. Here are seven better (and more professional) ways to show love to the media. READ FULL STORY
By Lindsey Bradshaw

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