Messaging
PR Roundup: Blue Origin Promo Criticism, Omnicom Falls Short, Sponsoring a Team that Sucks
This week's PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand's campaign to encourage people to "suck at something." READ FULL STORY
By Nicole Schuman

2	Media Relations Guiding Restaurant Clients Through Today’s External Threats PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome. READ FULL STORY By Jamie Izaks

Reputation
Strong Messages for Shaky Markets: Communicating Through Tariff Turmoil
Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge. READ FULL STORY
By Lori Ruggiero

Latest Posts
Celebrating the 2025 PRNEWS Top Women Honorees
This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros. READ FULL STORY
By PRNEWS

Digital & Technology
PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer
Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics. READ FULL STORY
By Nicole Schuman

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