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How TikTok’s Disappearance Became a PR Masterclass
In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies. READ FULL STORY

Super Bowl Brands Embrace Multi-Platform Campaigns
For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers. READ FULL STORY

PRNEWS Live Discusses Anniversary PR Strategies for the Goodyear Blimp
PRNEWS talks with Doug Grassian, VP of Global Communications at Goodyear, to discuss the communications plans for the 100th birthday of the Goodyear Blimp, and what communicators can learn from planning, strategizing and publicizing a significant brand anniversary or event. READ FULL STORY
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