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 Ask a Journalist: Dr. Shamard Charles of TheGrio on How Integrity, Truth and Kindness Turn Pitches into Impact Dr. Shamard Charles discusses how a strong pitch stands out by balancing timeliness with accuracy, and explains why kindness, integrity and flexibility are essential for shaping stories that go beyond the headline. READ FULL STORY |
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The Washington Post’s Devolution has Weakened the Fourth Estate: How Will PR Professionals Adapt? The Washington Post's crisis and the erosion of trust it faces represents a perilous moment for media relations professionals and the general public who rely on the press for competent and independent reporting. READ FULL STORY |
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How to Help your CEO Talk Like a Human The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here's some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience. READ FULL STORY |
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