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Local Media is Often Overlooked: Learning from Sports PR
While local media audiences may be smaller, tailored messaging allows for deeper engagement, enabling niche audiences to connect in ways that mainstream media often cannot. READ FULL STORY

PR Lessons from Turo's Crisis Response
Turo, a peer-to-peer car rental platform, faced not one, but two crises during New Year's 2025. The perpetrators of both violent incidents had procured their vehicles from the app. READ FULL STORY

Ask a Journalist: Dr. Shamard Charles of TheGrio on How Integrity, Truth and Kindness Turn Pitches into Impact
Dr. Shamard Charles discusses how a strong pitch stands out by balancing timeliness with accuracy, and explains why kindness, integrity and flexibility are essential for shaping stories that go beyond the headline. READ FULL STORY
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