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 Navigating Layoff Communication—With or Without a Plan Downsizing staff is never easy, but how it's communicated can define a company's reputation both internally and externally. READ FULL STORY |
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PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons Last week's PR Roundup explored the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging. READ FULL STORY |
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Your CEO Might Not Be Your Best Spokesperson. Here's Who Journalists Actually Want to Hear From Data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else. READ FULL STORY |
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