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 When Making Your Pitch, Here's What Journalists Value Most There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here's how to ensure yours passes the test. READ FULL STORY |
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Your CEO Might Not Be Your Best Spokesperson. Here's Who Journalists Actually Want to Hear From Data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else. READ FULL STORY |
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PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons This PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging. READ FULL STORY |
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