Guiding Restaurant Clients Through Today’s External Threats
PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome. READ FULL STORY

Strong Messages for Shaky Markets: Communicating Through Tariff Turmoil
Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge. READ FULL STORY

PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer
Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics. READ FULL STORY