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I’m Nicole Schuman, Managing Editor for PRNEWS. Welcome to 2025 and another edition of Single Shot. Happy New Year!
While LinkedIn cemented itself as THE thought leadership platform in 2024, it looks to expand on that title with a focus on video. However, it's one thing to write a popular post—it's another to stop the scroll and connect with users in a brief and effective way with visuals.
Our friends over at MikeWorldWide excel in digital PR and provided some provoking thoughts on the evolution of broadcast content. While broadcast typically might make one think of interviews on television news, our authors believe it can also apply to those LinkedIn videos. Whether live or pre-recorded and edited, posting video on LinkedIn can provide real opportunities for executives to reach new audiences.
Below are a few key takeaways from the piece, and you can read the full article here.
And in other news...there will be some adjustments to the PRNEWS editorial schedule this week.
PRNEWS will be covering CES, the Consumer Electronics Show in Las Vegas, Nevada from January 6-8, as an Official Media Partner of the event through the Chief Marketer Network. We're looking forward to covering the event from a PR and communications perspective with daily panel updates and video interviews.
As we all know, PR is a huge part of any new product or brand launch, and we'll be talking to some senior leaders in the tech PR space about the CES experience and what learnings can be gained from the event. You can find the latest coverage on our website, as well as our social channels. Look for some of our own new LinkedIn video content at the PRNEWS page, as well as my personal LinkedIn feed.
Viva Las Vegas, and enjoy your week!
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