I’m Kaylee Hultgren, Content Director of PRNEWS. Welcome to another edition of Single Shot.

The 2024 presidential election seems ages ago—particularly amid the backdrop of sweeping executive orders put forth by President Trump in just the first two weeks of his second term. But the voter sentiment that proved pivotal in November remains, according to Narrative CEO Ken Spain. And businesses hoping to survive this dynamic will need to be proactive in their approach to communications and reputation management, rather than simply lay low and hope it passes.

“The same political forces that drove the results of the 2024 presidential election will also drive critical outcomes for corporate America,” writes Spain. “Business leaders must understand that they are operating in an environment that is closely tied to voter sentiment, hyper-partisanship and rejection of those in power.”

Read his advice for communicators in more detail here, and the article’s key takeaways are below.

The PRNEWS team wishes you a wonderful Sunday and a great start to your week. As always, we welcome feedback on our newsletters. Feel free to contact me at [email protected].

• Meet people where they are: Since voters have said that they feel shortchanged and are struggling with rising costs, businesses should speak to those anxieties and confront consumers’ issues head on.
• Curate authentic messages: Highlight stakeholder narratives—from customers to suppliers to employees—to help counter widespread disdain for elites and corporate greed.
• Mind the gap: Clearly communicate your value proposition to help build brand capital, but take note: goodwill amongst consumers does not guarantee political capital to influence policymakers and regulators.