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| Greetings readers. I’m Nicole Schuman, Managing Editor of PRNEWS. Welcome to another edition of Single Shot.Initially, many NFL fans groaned when the Philadelphia Eagles and Kansas City Chiefs made it to this year's big game. For the Chiefs, it marked their third trip in consecutive years. For the Eagles, their second trip since 2023. For the fans—a rehash of teams they'd already seen enough times.However, this year's Super Bowl set another record viewing audience with 127.7 million viewers (average).And what did people want to see even more than the actual game? Apparently the halftime show with rapper Kendrick Lamar, which eclipsed the actual game with 133.5 million viewers (average). It's now the most-watched Super Bowl halftime show on record.And Lamar took full advantage of his time in the spotlight. His performance prompted numerous takes and conversations in the media, on social media and among friends and families for days after. Whether or not the viewers liked or disliked the performance, everyone has been talking about it.And that's a prime case study for PR pros to observe. Contributing writer, Selina Rashid Khan offered her observations, as well as a list of learnings for communicators when it comes to performative messaging.We’ve outlined a few of her tips below, and you can read the full piece here.The PRNEWS team wishes you a great start to your week. As always, we welcome feedback on our newsletters. Feel free to contact me at [email protected]. | | |
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Lamar’s performance served as an illustrative example for communicators and PR professionals on how to craft messages that resonate. He leveraged every element of the platform to make a statement, demonstrating how a brand or public figure's voice can be used not just for visibility but to spark conversations, influence culture, and drive societal change. Some PR learnings from the performance include:- Bold Authenticity: Don't shy away from bold statements. Authenticity resonates more deeply than sanitized messaging, particularly when addressing complex issues. Lamar's willingness to take risks made his performance stand out.
- Leveraging Symbolism: Use symbolic elements in campaigns to create deeper emotional connections with audiences. Well-placed symbols evoke thought and lasting impressions.
- Narrative Control: Frame your message intentionally. Lamar used Samuel L. Jackson's interjections as a narrative device to critique societal norms. Similarly, brands can anticipate potential criticisms and address them creatively within their messaging.
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2025 Experiential & Event PR Awards
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