Welcome to Single Shot. I’m Kaylee Hultgren, Content Director for PRNEWS.

The Public Relations Society of America, the largest professional member organization for PR practitioners in the United States, has appointed Matthew Marcial as its new CEO.

One of Marcial's primary goals during his tenure is broadening PRSA’s reach and reshaping the organization as a resource for both members and other business leaders who can benefit from its expertise.

“We are the leaders in business communications and communications around the globe,” he told PRNEWS. “We’ve got all the expertise. So how can we leverage that to train folks who may not be in the communications space, but need what our members offer? Those are opportunities for us.”

We spoke with Marcial about how that vision will play out at PRSA, his thoughts on supporting a diverse membership, educational offerings, and more. Below are the article’s key takeaways.

On March 3, the Public Relations Society of America, the largest professional member organization for PR practitioners in the United States, appointed Matthew Marcial as its new CEO. PRNEWS sat down with Marcial to get to know him and discuss some of the projects and goals the new CEO has in the works.

*One of Marcial’s top goals is to broaden PRSA’s reach and offer up the organization’s expertise as the leader in business communications to other industries outside of PR. He’ll also develop KPIs to measure our membership growth, member engagement and non-member engagement.

*To help properly serve PRSA’s membership, he’ll conduct a member survey to assess the needs of all stakeholders and clarify any gaps in learning opportunities and resources that the organization provides.

*Marcial will continue to support DEI, which is core to the organization, and work closely with volunteers and partners to educate the community, build awareness and develop tangible solutions that can be applied toward the betterment of PR and business overall.

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