Pleasant Sunday to you. Welcome to Single Shot. I’m Nicole Schuman, Managing Editor of PRNEWS.

Nobody likes to be the butt of the joke, but when it comes to brands and April Fools' Day, everyone is at risk. However, in some cases, the brands themselves become the victims of their own pranks due to a lack of strategic and audience awareness.

But it's always good to laugh, and I really enjoyed editing this piece by contributing writer, Lindsey Bradshaw. It highlights several April Fools' Day goofs I didn't know about, including Tinder's height verification feature and Burger King's left-handed Whopper, among other creative—even if somewhat shortsighted—campaigns.

A brand can never make everyone happy. But it can play a hand in improving or worsening its own reputation with an April Fools' Day joke. Nevertheless, we all could use a little levity at this moment, so I'm looking forward to seeing what clever ideas are unveiled on April 1.

Learn about other brands' April Fools' Day faux pax here, and below are a few of the article's highlights.

Each April Fools' Day, brands and their PR teams use a tiny window to engage audiences with humor and creativity. When these pranks misfire, they can lead to frustration, confusion and even damage to a company’s reputation. Lindsey Bradshaw of Lindsey Bradshaw Communications highlights examples of April Fools' fails to learn from.

*Burger King’s “Left-Handed Whopper” led to a surge of customers visiting the fast food outlets to try the fake new product, resulting in widespread confusion among patrons and staff. The prank highlighted the potential pitfalls of misleading advertising.

*Tinder’s “height verification” feature promised to verify users’ heights on the dating app. The joke led to backlash from users who believed it played into superficial dating standards and body image issues.

*Google’s “mic drop” feature, which added an animated GIF of a minion dropping a microphone to emails, also muted said email threads and prevented further replies from being delivered. This resulted in important business communications not appearing in users’ inboxes, which led to Google disabling the feature and issuing an apology.

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