A good Sunday to everyone. I’m Nicole Schuman, Managing Editor for PRNEWS.
The role of the PR pro is evolving—and fast. At this week's Institute for Public Relations' Bridge Conference, we caught up with Aaron Kwittken, founder of AI-powered PR SAAS platform PRophet, to talk about how AI and technology are reshaping communications.
Kwittken, a self-described “comms futurist,” says it’s time to move past gut instinct and lean into a more data-informed, tech-savvy approach. He teased the concept of the “communications engineer”—a new breed of PR pro skilled in stats, data visualization, and more.
For those hesitant to dive in, Kwittken offers simple advice in the piece: experiment daily. Whether it’s testing a message or uncovering new audiences, the goal is to use AI to solve real problems—and become more efficient along the way.
The PRNEWS team wishes you a wonderful Sunday and a great start to your week. As always, we welcome feedback on our newsletters. Feel free to contact me at nschuman@prnewsonline.com.
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