Happy Sunday, folks. And Happy Easter to those celebrating the holiday. I’m Kaylee Hultgren, Content Director for PRNEWS.

In the midst of volatility brought about by new tariff policies, a strong communications plan will set your team apart and differentiate you from the competition.

“From sudden cost spikes to supply chain disruptions, tariffs are no longer just an economic lever. They are a test of a company’s ability to communicate clearly, quickly and credibly,” writes PRNEWS columnist Lori Ruggiero, Managing Partner and EVP, Corporate & Technology, at 5WPR. “Tariffs are not just a margins issue. They are a brand issue. And the companies that understand this will be the ones still standing when the dust settles.”

The first step? Preparing internally by understanding how tariffs will affect the company, and then using that information to align on messaging. Businesses should also be upfront about any price increases and communicate the impact—carefully and wisely—to all stakeholders.

We outline additional tips for formulating a strong communications plan amid uncertainty below; and you can read the full article here.

The PRNEWS team wishes you a wonderful Sunday and a great start to your week. As always, we welcome feedback on our newsletters. Feel free to contact me at [email protected].

New trade policies enacted by the Trump Administration have created a full-blown communications challenge—one that requires companies to communicate clearly, quickly and credibly. Below are steps PR pros can take to formulate a comms plan amid economic volatility.

*Prepare for Volatility Beforehand. The first step is to create internal clarity by understanding precisely how the company will be affected by tariffs—and then align on messaging.

*Communicate Price Changes Carefully. Transparency is critical when announcing price adjustments—but the tone matters as much as the message. “Focus on facts, fairness and the steps taken to protect customers,” writes Ruggiero.

*Prioritize Employee Communication. Give employees the facts before they hit the headlines. Employees should learn of changes ahead of any rumors. “In times of uncertainty, your people are the most trusted messengers,” Ruggiero says. “But only if they know what to say.”

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