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 How Communicators Can Compete with the Rise of AI-Generated Content Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies? READ FULL STORY | |||||||||
Unlocking the Full Potential of Data in PR Recent findings from Hotwire Global’s Data Maturity Survey of PR and communications executives responses reveal that while there is strong data adoption in the industry, there is still a gap between what teams are doing and what they could be achieving. READ FULL STORY | |||||||||
B2B Branding Trends: Balancing Human Connection with AI Innovation The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering. READ FULL STORY | |||||||||
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