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 PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics." READ FULL STORY |
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PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas Last week's PR Roundup looked at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas. READ FULL STORY |
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Celebrating the 2025 PRNEWS Top Women Honorees This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros. READ FULL STORY |
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