Exclusive Insights

For authors of books about the basics of  PR crises, the challenge isn’t finding new material. It’s conveying foundational ideas, which haven’t changed much, in new and compelling ways.

 As crisis PR pros know, effective messaging and corporate reputation depend, in large part, on earning audience members’ trust. Dropping deepfakes into the equation certainly complicates PR maxims concerning trust. Accordingly, deepfake technology is making the battle against disinformation more formidable.

With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is understandable that some executives want reputation measured.

What is the best response when your company is called out for being “woke”? American values. Avoid getting dragged into a culture-war conversation. 

There are several aspects of timing that influence PR incidents/crises.  First, when a PR crisis occurs simultaneously with a huge story, the crisis may get pushed off page 1. The FTX fiasco got media coverage,… Continued

In this month’s edition, we focus on FTX and RSV.

The composition of your core PR crisis team, how often it meets and how it jumps into action when a situation arises form this dialogue with PR experts.

Conducting a large layoff is a challenge many executives may face. But delivering this news need not result in a reputation crisis. 

While ESG is not a PR endeavor, communicators play important roles in its success. Preventing greenwashing is just one of PR’s jobs. Communicators also should convey ESG’s importance internally and externally.

As was the case in 2021, our annual Measurement Month survey found reasons for optimism about measurement and data use in PR. Yet issues persist as measurement barriers block a full-on celebration.