Exclusive Insights

Media Relations’ Dirty Secret: ‘Spray and Pray’ Pitching ‘Experts’ Works, but for How Long?

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Few journalists will admit they accept cold pitches touting rent-a-quote experts. On the other hand, it would have stopped if it didn’t work.

Protecting Your Company from Becoming Part of the Disinformation Ecosystem

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Security, public health and privacy risks demand the development of a discipline within PR and different models for journalism. The author shares his perspective on how PR pros can protect their companies, brands and customers.

Veteran PR Pro’s Guidance: Write Persuasively, Learn Continually, Digest But Don’t Always React

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The basics of writing, measurement and crisis prep remain important, even at companies like Amazon, says veteran PR pro Heather Knox.

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Wallets Open: Social Media is Becoming a Creator-Heavy Space

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A roundtable of Social Shake-Up speakers emphasizes the sector’s move toward paid creators and an emphasis on authenticity.

Audiences Respond as Organizations Include Them in CSR Campaigns

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The public is tired. It’s tired of lip service from public figures, politicians and companies. It’s tired of hearing phrases like “thoughts and prayers,” or “we promise to…” What the public wants is change. Messaging without action will no longer cut it. Several organizations engage audiences to join them in effecting social change. 

Options, Education and Good Delivery: Making the Difficult Media Relations Conversation Easier

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Your executive has a sure-fire news story, but you know it won’t interest media. How do you break that bad news to her and keep your job?

Engagement on Social with Travel Brands Down 38% YOY; Zoos, Museums Enjoy Largest Growth

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Engagement on social media (specifically, on Facebook, Twitter and Instagram) with travel-related brands was down 38 percent year-over-year from May 2021 to May 2022, according to Shareablee powered by Comscore. The decline is likely due to the fact that there was a “boom in travel engagements in 2021 when COVID restrictions were lifted in many locations,” points out Madison Busick, analyst at Comscore.

Storytelling, Data and Personalization Help Debt-Forgiving Group Gain Notice

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It’s often the case, from startups to nonprofits, that explaining why something is innovative can exhaust a reporter (or potential donor). And that’s before you get to the pitch! In a fast-paced media landscape, cutting… Continued

The Metaverse isn’t a Certainty, but Certainly PR Pros Should Explore It

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It’s unclear what the metaverse will look like eventually and when. Still, communicators should investigate it sooner not later.

Confectioners Association’s Successfully Sweet Pitch During Pandemic

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With June beings National Candy Month, we spoke with Carly Schildhaus, senior manager of public affairs, National Confectioners Association (NCA). She emphasizes the data-driven approach of the group’s communicators and touts the business aspects of NCA’s 25th annual Snacks & Sweets Expo. In addition, she discusses how NCA’s communicators touted chocolate’s sales boom during the pandemic.