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Vaccine

That’s Accountability? Pension Fund CEO Ousted After Cutting Line for Vaccine

Crisis Insider April 6th, 2021 by

Mark Machin, who headed the Canada Pension Plan Investment Board (CPPIB) until Feb. 26, and his partner flew to the United Arab Emirates (UAE), where Machin cut the vaccine line to receive his first dose of the Pfizer vaccine. As we do each month, we ask crisis communicators if this crisis was averted based on the response.

A Case for Research: ‘Begin Simply and Simply Begin’

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Research is more accessible now to more professional communicators. What’s more, communication technology platforms are ubiquitous and at many price points…some cost nothing! With free and low-cost technology, the decision to measure, even with a modest budget, is a matter of willingness rather than ability.

Have ‘Acknowledge, Apologize and Address’ Run Their Course as a PR Crisis Response?

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There’s one thing you can say about social media–sometimes it helps remove doubt. It goes to a principle that communicators know well: Nothing disappears once it’s posted on social media.

smoothie bowls

‘Love of our Brand’ Prompts Ninja’s Choice of a Micro-Influencer for its Smoothie Bowl Sommelier

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Creativity and authenticity also are at the heart of Ninja’s social media search for a Smoothie Bowl Sommelier. After a nationwide search in late January, Ninja chose Gillean Barkyoumb, a registered dietician with 8,000 followers on Instagram. We asked Sasha Hartman, SVP, director, global creative and digital at SharkNinja, about why Ninja chose a micro-influencer and specifically Barkyoumb.

Never Ending

Recent Massive Cyber Hacks Call for a Long View of Crisis Communication

Crisis Insider April 5th, 2021 by

It’s a loaded question to ask when a PR crisis ends. With some crises, reminders last indefinitely. In other cases, the actual crisis lasts for months. We begin a series that updates crises mentioned in previous editions of Crisis Insider and offers additional insights.

man in mask walking into office

Back to Work: How to Communicate Reopening Offices and Businesses

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Vaccination cards fill social media timelines. Grandparents are planning reunions with grandchildren. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Password? New Users: Subscribe This content is accessible to PR News… Continued

working mom on laptop with baby sleeping

Working PR Moms and Caregivers Seek Flexibility, Help From Employers

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In light of Women’s History Month, PRNEWS took a look at what the industry is doing to help working mothers and caretakers in their time of need. Time will tell what impact this year of remote working and flexible scheduling will have on the future of the workplace. But many companies are taking this time to reevaluate the demands on their employees, and how they can create more suitable environments for women to thrive. 

hands holding a candle

How to Approach COVID-19 Anniversary Messaging

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On the first anniversary of the COVID-19 pandemic,

March Madness

Return of March Madness Boosts Consumer Engagement 61%; Instagram Dominates

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While just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.

Aunt Jemima

Why the Answer to the Question,’What’s In a Name?’ Matters More than Ever

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In the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.