Exclusive Insights

Toss Your Involved Crisis Plan, But Ensure You Lead with Internal Communication

Crisis Insider October 18th, 2021 by

This month, we discuss in-crisis moments, after you’ve determined you’re in a crisis. Our dialoguers are veteran communicators and authors Eric Dezenhall, co-founder and president of DC-based Dezenhall Resources, and Chris Rosica, president of Rosica Communications of NJ. Both whack at a few sacred cows in this dialogue.

Not Strictly a Sales Vehicle: What to Consider Before You Decide to Produce a Branded Podcast

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Should your organization invest in podcasting? Is there value from a brand perspective in producing a podcast?

How to Get the Most from Your Research and Evaluation Investment

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Every autumn, the dualities of research and evaluation emerge: we rely on data and analysis providers to help evaluate our year-to-date performance and depend on their data to inform communication decisions. Simultaneously, and perhaps ironically, as we look to analytics providers to inform our performance evaluation, we evaluate them as the annual renewal approaches.

Sign of the Times: Consumers Engage with Posts Providing Cybersecurity Tips, News, Products

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In light of an increase in cyberattacks and to honor Cybersecurity Awareness Month this month, we asked data partner Shareablee to track consumer engagement with cybersecurity terms on several social media platforms.

Internal Communicators Rely on PR Basics to Address Return to Work

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They are among the most-asked questions now: What will the return to office (RTO) look like and when will it happen? For most companies, the truth is, ‘We’re not entirely sure.’

Behind Every Good Crisis There’s Usually an Oversized Ego or Two

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We’ve written about how founders’ personalities contributed to the downfall of Theranos, WeWork and “The Ellen DeGeneres Show.” And recently, we saw a similar pattern with the now-defunct media conglomerate Ozy and iconic game show “Jeopardy!.”

Feds Get Serious About How and When Companies Communicate Cyber Incidents

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The ubiquity of cybercrime has made communication about it a subspecialty that PR pros need to acquire. Or they must hire communicators and lawyers with knowledge of cyber jargon, technology, rules and regulations.

Supermodel Molly Sims Shows Influencers are Untouchable No More

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An Aug. 6 ruling in a case against supermodel Molly Sims and the beauty brand she represented could herald a new chapter in brand-influencer relations. Seemingly untouchable previously, influencers now may have a target on their back.

Climate Crisis 2021: Considerations for Communicators

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Companies were vocal about racial inequities after George Floyd’s murder. Why were brands silent when the UN issued a devastating climate report in August?

Why PR Should be Part of Your Start-Up’s Initial Investments

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With the flood of new direct-to-consumer brands to market, some startup founders might question whether they need, or could vastly benefit from, PR. As entrepreneurs evaluate their business strategies and budgets for how to launch and grow their brands, where to spend branding dollars is among the top of the list. With so many areas to consider, from digital ads to social media content, one that may feel a bit more elusive is PR.