Exclusive Insights

PR Positioned as Advocate for LGBTQ+ Rights and Against Storytelling Suppression

Premium June 2nd, 2022 by

One of the outcomes of the ‘Don’t Say Gay’ bill is the suppression of storytelling. As such, PR pros have an incentive to challenge it.

Hurry Up and Wait: Data Privacy for the Communication Professional

Premium May 24th, 2022 by

The pace of change for privacy regulations shows no signs of slowing in 2022 or in the years ahead. The patchwork of state-level laws in the US will present a daunting compliance challenge for communication professionals, not only for corporate communicators but for PR pros in firms, those they represent and their businesses. Here, we offer a brief update on recent changes and what is ahead.

Audience-Monitoring Taps ‘Demand’ for Donut-Scented Makeup, Cheetos-Safe Homes

Premium May 24th, 2022 by

Some of the greatest partnerships are surprises. It’s not always about peanut butter and jelly—just ask Martha Stewart and Snoop Dogg. However, normally there’s more that goes into an unlikely marketing partnership than one might… Continued

High-Tech Company Goes Low-Tech When Filming Crisis-Response Video 

Crisis Insider May 18th, 2022 by

How Avid handled a crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.

Bad Facts Hound Parliament, Deshaun Watson and the Cleveland Browns

Crisis Insider May 18th, 2022 by

Some PR crises spring from bad facts, elements in a situation that are difficult to deny. We examine how they influenced two crises.

Reach Out Now to Unusual Sources of Help for a Crisis

Crisis Insider May 17th, 2022 by

The friends and relationships needed during a PR crisis often are far different from the partnerships you focus on when operating at normal times. Often, the individuals and institutions that are best positioned to provide support when you have problems are quite different from those you and your company engage with on a day-to-day basis. The problem is most companies not only fail to build those bridges, but they also do not even know who these entities are or where to start.

Answer These Questions Before Taking a Public Position on Social Issues

Crisis Insider May 17th, 2022 by

There is no shortage of PR pros and pundits offering advice about how companies should respond to controversial social issues. Company executives ask whether or not to take a public position. If so, should they speak proactively or only in response to media inquiries? Or, should they discuss an issue internally only, with employees?

Terms You Need to Know [2Q 2022]

Crisis Insider May 17th, 2022 by

This month’s terms to know include Mega Power Frunk and Strive.

Tools That Check for Bias in Written Content Can Improve Crisis Messaging

Crisis Insider May 17th, 2022 by

For communicators, AI can help gather data, oversee workflow and scheduling, provide assistance in monitoring media and even create virtual influencers. AI also has a role in message creation.

Acknowledge Mistakes Promptly, Then Issue an Authentic Apology and Action Plan

Crisis Insider May 16th, 2022 by

Too often, what many perceive as the end of a PR crisis, the apology, seems formulaic. The company or person admits they’ve done something wrong, issues an apology and all is forgiven. We discuss whether an apology remains important in PR crisis work with Nicki Gibbs, chief strategy officer, Beehive Strategic Communication, and Dr. Kerry O’Grady, faculty director and associate professor, Georgetown University School of Continuing Education.