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Terms You Need to Know [November 2021]

Crisis Insider November 16th, 2021 by

This month’s terms to know include Decentralized Autonomous Organization and WhatAboutism.

For Teams Large and Small, There’s No Substitute for Crisis Plans and Tools

Crisis Insider November 16th, 2021 by

While smaller companies have less room for error during a crisis, crisis pros argue a mix of preparation and free or low-cost tools can provide a solid foundation before one begins.

A Plan for Teaming with IT to Build a Communicator-Led Cyber Regime

Crisis Insider November 16th, 2021 by

Viewing the threat of ransomware through numbers illustrates its gravity. It takes an average of 280 days to identify and contain a breach and costs $1.85 million to remediate, double the 2020 figure. More than half (52 percent) of all breaches are deemed malicious.

More than half of organizations compromised in the past three years deployed some form of automated security system. This suggests that technology alone is not enough. The IT team must purposefully build, review and test a cybersecurity plan. So, how can communicators contribute? They can partner with experts to clearly explain this complex topic to the C-suite and employees.

Barclays Puts Boss Out to Sea After He Sails 2x to Jeffrey Epstein’s Private Island

Crisis Insider November 16th, 2021 by

Jes Staley wasn’t the first financial-sector heavyweight to step down after reports surfaced that he had ties with the late, notorious Jeffrey Epstein. Preceding the CEO of Barclays to the exits was billionaire Leon Black, CEO and chairman of Apollo Global Management, a private equity firm. Similarities between the Staley and Black stories are useful for crisis communicators.

As Holidays Approach B2C Brands’ Consumer Engagement is off 35% Year Over Year

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With the holidays coming, B2Cs are looking to interact with core audiences on social. A slight surprise: the number of posts year-over-year was down 8 percent, yet a far larger surprise was the considerable fall in actions, or consumer engagement, off 35 percent year-over year (YOY.

Flexible Hours, WFH and Start-to-Finish Benefits Can Help PR’s Caring Culture Tame ‘The Big Quit’

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Recruitment and retention of top talent was an issue for PR long before the pandemic struck. For years, firms and in-house teams competed for employees using salary, upward mobility, health benefits and other perks, such as paid time off and summer Fridays.Things are different now.

40% of PR Pros are Measuring More Post-COVID, Yet 70% Still Battle Measurement Roadblocks

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In some ways, this year’s global observance of Communication Measurement Month should be a bigger celebration than normal. After all, considering the nearly two-year-old pandemic, any excuse for celebration is welcome. On the other hand, there are reasons not to celebrate. We surveyed the industry to find out their sentiments.

Next Big Thing: Non-Financial Factors will Link PR, Reputation & Share Price

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What’s the next big thing for communications research and evaluation? It’s a good question to ponder as we celebrate Measurement Month.

Infographics, Surprising Data and Unusual Story Sources Can Make Dry Topics Pop in Pitches

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It’s hard enough to get media placement for a launch, initiative or campaign. Indeed, obtaining “coverage in the new news cycle” and “finding relevant angles for pitches” are PR pros’ biggest concerns, according to a Muckrack report. Let’s add another hurdle: getting coverage in a crowded media landscape when your organization or product is perceived as dry or unsexy.

Native Americans Were Influential Communicators Without Formal Titles

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If you search ‘Native American PR pioneers,’ you will be hard-pressed to find one name, let alone a list. Not because there haven’t been Native Americans who excelled in PR, but because most never held a traditional PR title. But suppose you are willing to dig a bit deeper and look at PR not as a title but as a role or a mission. In that case, you will find that there are many Native Americans who not only practiced PR, but helped shape the world through the spoken and written word.