Exclusive Insights

Adidas and Beyond Meat Prove Time is Your Enemy in a PR Crisis

Premium November 1st, 2022 by

In a PR crisis we know time often is your enemy. Preparation and prompt action are your friends. As such, ‘what took so long?’ is a question you don’t want asked. Unfortunately, it arose for Adidas and its tardy Ye reaction. And it was asked about the slow removal of Beyond Meat’s nose-biting COO.

It’s More Than Timing: Research and Creativity Help Get Products in Holiday Gift Guides

Premium October 26th, 2022 by

PR pros often begin in the summer working on getting products in a holiday gift guide. On the other hand, there’s more than timing involved.

Resources for Research-Minded Communicators

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In addition to this column, which is only one of many essays PRNEWS devotes to PR analytics and advisory themes, additional options exist for those readers eager to learn more.

PR Leaders Share What Skills Incoming Pros Need to Succeed in Era of Uncertainty

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In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.

Ukrainian President Zelenskyy speaks at podium

Communication Lessons from Zelenskyy: Be Agile, Direct and Inclusive

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Volodymyr Zelenskyy has employed numerous lessons from PR’s playbook. In the process, he’s remade himself and Ukraine from an underdog to a global favorite. Here’s what he can teach PR pros about high-stakes messaging.

Travel Sector’s Holiday PR Should Emphasize Brand Confidence and Transparency

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As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands’ messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector struggles with a labor shortage.

Communicators Push Educational Messages as American Interest in Electric Vehicles Grows

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The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.

Decision 2022: Plenty of Questions Before Companies Make Social and Political Commitments

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Mounting a get-out-the-vote campaign seems a non-partisan way of involving a company in the coming elections. Yet voting could become politicized during the coming election. And while data shows most consumers want companies to take stands, taking a position still is loaded with questions.

How Tools Remove Emotion and Guesswork as PR Tackles Crisis Response and DEI

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A pair of tools from PR firms use digital technology and AI as they remove emotion and guesswork, respectively, from issues PR pros face almost daily: responding to social and political questions and measuring DEI efforts.

The ‘Philadelphia Inquirer’ and Ryder Let Customers Lead the Way on Focus Groups

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Creating a focus group sounds straightforward. Gather people, ask questions, listen. The Philadelphia Inquirer and Ryder offer deeper tips.