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March Madness

Return of March Madness Boosts Consumer Engagement 61%; Instagram Dominates

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While just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.

Aunt Jemima

Why the Answer to the Question,’What’s In a Name?’ Matters More than Ever

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In the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.

cannabis

Industry Spotlight: Legalization and PR Opportunities Grow in CBD and Cannabis

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The business opportunity for cannabis (as well as CBD and hemp), appears significant, with many opportunities in the PR space–as long as communicators do the legwork and learn the sector’s intricacies. As part of our new Industry Spotlight series, PRNEWS talked to Agency A-List Top 100 honorees in the CBD and cannabis sector about working in this emerging space.

Cleaning poster from CDC and ACI

American Cleaning Institute Recalls Year of Crisis Communication

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While cleanliness was on most peoples’ radar, the threat of COVID-19 elevated concerns about germs to a more common topic of conversation. Enter the American Cleaning Institute, whose communication team suddenly found itself at the center of a hot topic. Here’s how it handled a bevy of queries from media and the public and spread its message.

Communicating Coronavirus: Messaging the Vaccine, Variants and Masks

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Have we turned the corner on coronavirus? If not, what dangers are ahead? How can brand communicators help spread accurate information to employees and the public about vaccination, mask wearing and the importance of doing as much as possible before variants go widespread, probably in mid- to late-March?

allies

Upholding Democracy: Brands Must Define Their Purpose as Government Allies in 2021

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Many agencies and practitioners already have attempted to predict what corporate responsibility and purpose look like for brands in 2021, but the time for pontification is over.

Now, we must be unapologetic in our expectation for companies to step in when governments fall short. This tenant of corporate responsibility was brought to the forefront with Twitter and Facebook announcing they’d banned former president Trump–permanently and indefinitely, respectively–from their platforms.

staff engagement

From Survive to Thrive: Staff Engagement Tips for 2021

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As the world continues to rock and reel through concurrent stressors, companies need to reset and reevaluate their employee experience. In the wake of change and uncertainty, employee engagement programs are failing to meet employee needs.

inclusivity

Public Goals and Regular Updates Provide Higher Accountability for Promises of Inclusivity

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Societal unrest during the summer of 2020 led many businesses to take a hard look at what they represented to their audiences in terms of diversity and inclusion. Since then we’ve seen many organizations make statements and promises to practice greater inclusivity on everything from hiring to campaign content and representation. Whether or not these promises resulted in real change remains to be seen.

Black PR pioneers

How Black PR Pioneers Made it Possible to Celebrate Black History

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Black history has been celebrated in the U.S. for the last 95 years. The idea was conceived more than 100 years ago. Still, the stories of Black PR pioneers remain largely unknown.

Brand Communicators Toss the Product Launch Playbook of Yesteryear

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In years past, launching product was a boon for publicists. It was fairly easy. In 2020 and beyond, not so much.

In addition to breaking through the noise of COVID-related news, brands with product launches were forced last year to compete with stories about social justice and the election. Combine that with shrinking newsrooms and an inability to host live events and the appetite for product launches was just not the same.