Congratulations to the 2020 Winners!

Each year, PRNEWS recognizes outstanding achievements in communications and marketing while recognizing the honorees of the Platinum PR Awards.

2020 Platinum PR Awards Winners

24-Hour Campaign Campaign Categories

Winner:

24-Hour Campaign Campaign Categories

Honorable Mentions

Actors' Equity Association#NotALabRat
GhidottiCatholic High School for Boys Giving Tuesday

Activism Campaign Campaign Categories

Winner:

Legacy Lives On: Creating an Authentic Conversation About Financial Wellness with Black Consumers

Activism Campaign Campaign Categories

Honorable Mentions

Consumer ReportsWhat the Fee?!
Hudson PacificRespect Big Bend

Anniversary Campaign Categories

Winner:

PMI and the Worlds 50 Most Influential Projects

Anniversary Campaign Categories

Honorable Mentions

Penn Medicine Princeton HealthCelebrating 100 Years of Caring for the Community
Micro FocusCOBOL60 Campaign from Micro Focus

Annual Report Campaign Categories

Winner:

Annual Report Campaign Categories

Honorable Mentions

AdvantestSustainability Report 2019
Consumer Technology AssociationTech Connects
Mars PetcareBETTER CITIES FOR PETS Annual Report Reaches Millions, Inspires Cities for a Better Life for Everyone
National Association of Manufacturers

Best Global Crisis Communications / Crisis Management Campaign Categories

Winner:

An Essential Service Providers Response to the COVID-19 Crisis

Best Global Crisis Communications / Crisis Management Campaign Categories

Honorable Mentions

U.S. Postal ServiceCrisis Management During the COVID-19 Pandemic
Northeastern UniversityResponse to COVID-19 and Reopening Campus
T-MobileStay Healthy Together Campaign

Best Podcast Campaign Categories

Winner:

Press Play: Spreading Optimism with Life is Good

Best Podcast Campaign Categories

Honorable Mentions

BMO Financial GroupBetter conversations. Better outcomes. Podcast
BMO Financial GroupMacro Horizons: A Podcast on Global Trends in Fixed Income
Cambia Health SolutionsHealthChangers Podcast

Best Use of Data and Measurement Campaign Categories

Winner:

Best Use of Data and Measurement Campaign Categories

Honorable Mentions

good2growMeasuring the good2grow Experience in Atlanta Through Real-Time Consumer Insights
AflacOpen Enrollment Campaign

Best Use of Influencers Campaign Categories

Winner:

Nissan Versa 2020: The Hill Country Experience

Best Use of Influencers Campaign Categories

Honorable Mentions

CCOM GROUP, INCNeutrogena #UnfoldYourStory
CVS Health & Kaplow CommunicationsCVS Beauty Mark
Habitat for Humanity International & Porter NovelliHarnessing Influencers for "Home is the Key"
IW Group, IncGodzilla x Steve Aoki x Johnny Dang

Best Use of Social Media, Multi-Platform Campaign Categories

Winner:

Best Use of Social Media, Multi-Platform Campaign Categories

Honorable Mentions

Cisco@WeAreCisco Multi-Platform National Intern Week Celebration
WeatherfordTogether We Are #OneWeatherford Social Campaign
ExxonMobil/ Group SJR

Best Use of Social Media, Single Platform Campaign Categories

Winner:

Aflac's Special Duck Brings Moments of Joy for Kids with Cancer

Best Use of Social Media, Single Platform Campaign Categories

Honorable Mentions

5W Public RelationsWe Come Bearing Tweets SodaStream Super Bowl LIV Tiwtter
Cisco@WeAreCisco Talent Brand LinkedIn Live Beta
Hanna Lee CommunicationsGiving Back to the Community Through an Instagram-Based Bartender Scholarship
SiteMedia Ltd.Nivea #daretowowandcare

Best Video / Video Program Campaign Categories

Winner:

Best Video / Video Program Campaign Categories

Honorable Mentions

BMO Financial GroupBelski: A Different Outlook
Chispa House and AflacMoments of Joy
Mobileye, an Intel CompanyInside the AI Black Box: Mobileye Invites the World Under-the-Hood on its Autonomous Driving Efforts.

Blog Campaign Categories

Winner:

Blog Campaign Categories

Honorable Mention

CiscoLife At Cisco blog

Branding Campaign Categories

Winner:

Branding Campaign Categories

Honorable Mentions

American Lung AssociationBrand Refresh & Website Redesign
Hanna Lee Communications: Dear Irving on HudsonLaunching an Opulent Bi-Level Bar with NYCs Most Spectacular Views
NJI MediaBrand Development for American Property Owners Alliance
RF|BinderDeveloping a Communications Strategy to Bring Harbinger Ventures Investment Paradigm to Life
Hanna Lee Communications: The Times Square EDITIONMaking Times Square a World Class Destination for Foodies, Cocktail Lovers and Wine Enthusiasts

Cause-Related Marketing / Pro Bono Campaign Campaign Categories

Winner:

Cause-Related Marketing / Pro Bono Campaign Campaign Categories

Honorable Mentions

CVS Health & Kaplow CommunicationsCVS Beauty Mark
MHP/Team SIUplift Arkansas

Community Engagement Campaign Categories

Winner:

Community Engagement Campaign Categories

Honorable Mentions

Cisco@WeAreCisco Instagram Trends For Talent Branding
NagaWorld LimitedKind Hearts Uplifts And Engages: Nation Building In The Cambodian Society
San Antonio SportsThe Power of Sport
Tata Consultancy Services & FleishmanHillardTeam TCS Teachers

Community Relations Campaign Categories

Winner:

Community Relations Campaign Categories

Honorable Mentions

Beech-Nut AdvocacyReal Moms, Real Food and Real Community Connections
BlueCross BlueShield of TennesseeBlueCross Healthy Places
Hanna Lee CommunicationsGiving Back to the Community Through an Instagram-Based Bartender Scholarship
Megaworld Foundation, Inc.One with the Aetas
Sauce for a CauseBushel Boy Farms Deepens Impact in the Twin Cities

Content Marketing Campaign Categories

Winner:

Content Marketing Campaign Categories

Honorable Mentions

BMO Financial GroupSustainability Leaders: Ideas that make a difference
Childrens HealthContent Strategy Focuses on Search, Engagement to Achieve Record-Breaking Results
MicrosoftLatinx Customer Story Series
Stein IASIngenuity4 the win
The National Association of REALTORSUninterrupted

Digital Communications Campaign Categories

Winner:

Digital Communications Campaign Categories

Honorable Mentions

SiteMedia Ltd.Nivea #daretowowandcare
Southern Company GasFueling Homes to Feel Like Home
University of Maryland Clark School of EngineeringUS News Campaign
Gallagher
Northeastern University[email protected]

Diversity & Inclusion Initiatives Campaign Categories

Winner:

Homeis COVID-19 Immigrant Support & Awareness Campaign

Diversity & Inclusion Initiatives Campaign Categories

Honorable Mentions

DeVries Global and Pantene (P&G):Pantene Hair Says it All Campaign
MicrosoftHispanic Heritage Month Our Voz
John HancockSignature Series
PwCCEO Action for Diversity & Inclusion Day of Understanding
University of PhoenixClassroom Diversity
Violet PRMaking Flying Accessible: Pittsburgh Airport Opens Worlds Largest Space for Autistic Travelers

Employee Relations / Customer Relations Campaign Categories

Winner:

Employee Relations / Customer Relations Campaign Categories

Honorable Mentions

Covered California"All Things Covered -- Telework Edition" employee newsletter
Hotwire with PinterestThe Journey to IPO: Building Excitement and Clarity for Pinployees
PJ Lhuillier Group of CompaniesProud Ka-Cebuana Iponaryos: Advocating financial wellness among Cebuana Lhuillier Employees
PwCCEO Action Check Your Blind Spots Unconscious Bias Tour
SAPCustomer Storytelling Program: Driving Results and Deepening Relationships

Event Initiatives Campaign Categories

Winner:

All Hands Event: Taking a Customer First Approach to Engage Employees

Event Initiatives Campaign Categories

Honorable Mentions

V2 CommunicationsEvolving ASGs EVOLVE
John HancockSignature Series
LG ElectronicsLG UltraGear Female Streamer Campaign
SatisfyerNormalizing the Conversation Around Sexual Wellness

Event Marketing Campaign Categories

Winner:

Side By Side: A Celebration of Service by Northwell Health

Event Marketing Campaign Categories

Honorable Mentions

CCOM GROUP, INCUnveiling Event for the New Neutrogena Hydro Boost Commercial With Ambassador Gaby Espino
Stein IASDanfoss Empowering Experience
Wise Public RelationsST(III)ZY Influencing, Inspiring and Innovating with Shryne Group

External Publication Campaign Categories

Winner:

External Publication Campaign Categories

Honorable Mentions

Air Movement and Control Association International Inc.2019 Edition of AMCA inmotion Magazine
Consumer Technology AssociationIt Is Innovation (i3) Magazine
ExxonMobil / Group SJREnergy Factor site
Northeastern University[email protected]

GameChanger Award Campaign Categories

Winner:

GameChanger Award Campaign Categories

Honorable Mentions

DeVries Global and Secret Deodorant (P&G)Secret "Equal Work, Equal Sweat, Equal Pay" Campaign
SiteMedia Ltd.Nivea #daretowowandcare

Global PR Campaign Campaign Categories

Winner:

COVID-19 Solidarity Response Fund for WHO

Global PR Campaign Campaign Categories

Honorable Mentions

DeVries Global and Pantene (P&G):Pantene Hair Says it All Campaign
DeVries GlobalZippo: Fight Fire With Fire
ProofpointPutting People at The Center: How Proofpoint Stood Out From 700+ Vendors
Project Management CapitalizedPMI and the Worlds 50 Most Influential Projects

Government and Regulator Relations / Investor Relations Campaign Categories

Winner:

Turning Up The Volume for Verizon In Washington and Beyond

Government and Regulator Relations / Investor Relations Campaign Categories

Honorable Mentions

Strategic Public Relations GroupIPO of Huijing Holdings Company Limited
Strategic Public Relations GroupQP Group Initial Public Offering - Creating a New Epoch in the Printing Realm

Industry Vertical: Education Campaign Categories

Winner:

Industry Vertical: Education Campaign Categories

Honorable Mentions

IW Group, IncMcDonald's Asian American Education Initiative
Lifelong LearningLearn4Life Pandemic Communications
Stein IASETS GRE, Navigating Holistic Admissions
Lake Michigan Catholic Schools
Primrose Schools Helps Working Parents Let Guilt Go

Industry Vertical: Finance / Fintech Campaign Categories

Winner:

A Commitment to Making the Dream of Homeownership a Reality

Industry Vertical: Finance / Fintech Campaign Categories

Honorable Mentions

Forefront CommunicationsEpsilon Asset Management Hedge Fund Report
Sharp ThinkBuilding Prudential’s Financial Wellness Platform
Tier One PartnersAlly Home Raises Awareness by Shedding Light on Americas Most Relatable Home Ownership Issues

Industry Vertical: Healthcare Campaign Categories

Winner:

Industry Vertical: Healthcare Campaign Categories

Honorable Mentions

Air MethodsAmendola Helps Air Methods No Membership Required Program Take Off
SeismicBD Issues A Call to Action on Hospital Drug Diversion
Sharp ThinkLaunching CBD Medic and Rob Gronkowski
EvolveMKD & CooperVisionPediatric Myopia Awareness & MiSight FDA Approval
MDVIPYear of Cardiovascular Health

Industry Vertical: Sports Campaign Categories

Winner:

How to teach the most important human values to thousands of children around the world?

Industry Vertical: Sports Campaign Categories

Honorable Mention

NagaWorld LimitedPathways To Ultimately Empower The Youth of Cambodia

Industry Vertical: Travel / Hospitality / Tourism Campaign Categories

Winner:

A First for Oceania Cruises: 21 Top-Tier Media Voyages in 120 Days

Industry Vertical: Travel / Hospitality / Tourism Campaign Categories

Honorable Mentions

Hanna Lee Communications: Dear Irving on HudsonLaunching an Opulent Bi-Level Bar with NYCs Most Spectacular Views
Hanna Lee Communications: The Times Square EDITIONMaking Times Square a World Class Destination for Foodies, Cocktail Lovers and Wine Enthusiasts
Consortium HoldingsPlacing Consortium Holdings and Its Groundbreaking Bars on the World Stage

Industry Vertical: Other Campaign Categories

Winner:

Industry Vertical: Other Campaign Categories

Honorable Mentions

HUNGRYSeries B Fundraise
SiteMedia Ltd.Nivea #daretowowandcare

Integrated Communications, Marketing & PR Brand / Agency Campaign Categories

Winner:

Integrated Communications, Marketing & PR Brand / Agency Campaign Categories

Honorable Mentions

Crafted Communications x Plenty of FishPressure Points of Dating
First AdvantageThe New Future of Work
The North Face Breaks Into Mainstream Tech Conversation with Industry-First FUTURELIGHT Launch Strategy
Travelers pops the question: Do you have wedding insurance?

Integrated Communications, Marketing & PR Nonprofit Campaign Categories

Winner:

Meth. We're On It: Uniting South Dakota Communities Against Meth Use

Integrated Communications, Marketing & PR Nonprofit Campaign Categories

Honorable Mentions

American Heart Association and American Diabetes AssociationKnow Diabetes by Heart's Type: 2 Take: 2
BlueCross BlueShield AssociationLeveraging Data to Spark a National Dialogue on Millennial Health
Penn Medicine Princeton HealthCelebrating 100 Years of Caring for the Community
Truth InitiativeThis is Quitting

Internal Publication Campaign Categories

Winner:

Internal Publication Campaign Categories

Honorable Mention

Megaworld Foundation @ 20

Marketing Communications Campaign Categories

Winner:

Launching iichiko Saiten, a New Mixology-Optimized

Marketing Communications Campaign Categories

Honorable Mentions

Hanna Lee Communications: The Times Square EDITIONMaking Times Square a World Class Destination for Foodies, Cocktail Lovers and Wine Enthusiasts
Berrien County Health DepartmentThe Dirt on Weed
MediaDCWashington Examiner Brand Advertising Campaign
North Carolina Community College SystemYour Hire Education Campaign

Media Event Campaign Categories

Winner:

Media Event Campaign Categories

Honorable Mentions

10Fold – CBRS AllianceLaunch of OnGo Commercial Service
BML Public Relations & Big SNOW American DreamGrand Opening
Green Giant with Gillian Small Public RelationsGreen Giant Dishes Up Viral Story with Record-Breaking 1,000-lb Green Bean Casserole
NRGized MediaAmerican Cornhole League: Turning the Super Bowl into "Super Hole"

Media Relations: Agency Campaign Categories

Winner:

Media Relations: Agency Campaign Categories

Honorable Mentions

Brownstein GroupOpening Philadelphia's Newest Retail Destination
Hanna Lee Communications: Dear Irving on HudsonLaunching an Opulent Bi-Level Bar with NYCs Most Spectacular Views
Hanna Lee Communications: iichiko USALaunching iichiko Saiten, a New Mixology-Optimized "Umami Spirit" from Japan
Hanna Lee Communications: The Times Square EDITIONMaking Times Square a World Class Destination for Foodies, Cocktail Lovers and Wine Enthusiasts

Media Relations: Corporation Campaign Categories

Winner:

Media Relations: Corporation Campaign Categories

Honorable Mentions

IBMCOVID-19 High Performance Computing Consortium Brings Manhattan Project of Global Supercomputing Providers Together to Combat COVID-19 Pandemic
Making Sage Therapeutics one of the most talked-about companies in biotech
Amwell Raises Awareness for Telehealth as Safe Care Option During COVID-19
John Hancock Aspire
T-Mobile / SprintMerger

Media Relations: Nonprofit Campaign Categories

Winner:

Media Relations: Nonprofit Campaign Categories

Honorable Mentions

Child Care Aware of AmericaNo Child Care No Recovery, COVID-19 Media Relations
Childrens HealthSparks Change, Awareness with Mental Health PR Campaign
E Pluribus Unum"Divided by Design"
Plain View ProjectMedia Spotlight
Violet PRPittsburgh International: Becoming the Worlds Most Inclusive, Innovative Airport
Wilks Communications GroupTaking a Holiday Gift Catalog to the next level through Earned Media Relations

Multicultural Campaign Campaign Categories

Winner:

Multicultural Campaign Campaign Categories

Honorable Mentions

Burrell Public RelationsToyota Highlander Home Team Media Brunch Event
CCOM GROUP, INCDon Q Rum Coquito Holiday Parranda
Toyota Motor North America with Jackson SpaldingTakata Airbag Recall in Puerto Rico

On a Shoestring Campaign Campaign Categories

Winner:

In The Image: Face-To-Face with Los Angeles Homeless Population

On a Shoestring Campaign Campaign Categories

Honorable Mentions

Clarity GlobalEntrupy's State of the Fake Report Leads the Conversation on Product Counterfeiting
GhidottiCatholic High School for Boys 2019-2020 School Year
Stein IASFender Performance

Online Press Room / Media Center Campaign Categories

Winner:

AT&T's COVID-19 Website: An Essential Information Source for an Essential Service Provider

Online Press Room / Media Center Campaign Categories

Honorable Mention

Prudential FinancialPrudential's Newsroom Sets New Standard for Corporate Narratives

Product Launch, B2B Campaign Categories

Winner:

Product Launch, B2B Campaign Categories

Honorable Mentions

Hanna Lee Communications: iichiko USALaunching iichiko Saiten, a New Mixology-Optimized "Umami Spirit" from Japan
Intel CorporationIntel Turns "Deep Tech" to "Must Read" Tech with Computers That Can Smell
Orkin & Jackson Spalding Fight Coronavirus with VitalClean
RF|BinderLaunching Grasshopper, an innovative new venture bank

Product Launch, Consumer Campaign Categories

Winner:

Product Launch, Consumer Campaign Categories

Honorable Mentions

Sharp ThinkLaunching CBD Medic and Rob Gronkowski
Krispy Kreme & FleishmanHillardKrispy Kreme Solves Pumpkin Spice Letdown (PSL)
HP PrintSmall Business Launch
Hanna Lee Communications: iichiko USALaunching iichiko Saiten, a New Mixology-Optimized "Umami Spirit" from Japan

Public Affairs Campaign Categories

Winner:

Public Affairs Campaign Categories

Honorable Mentions

KImball Hughes Public RelationsTaking Private Flood Insurance to Capitol Hill
Makovsky Integrated CommunicationsNorthwest Hardwoods: Moving The Needle of U.S. Trade Policy
NASA's Glenn Research CenterArtemis I Spacecraft Testing Campaign
National Fair Housing AllianceDefend Civil Rights Campaign
U.S. Postal ServiceDog Bite Awareness Campaign

Re-Branding / Re-Positioning Campaign Categories

Winner:

A Merger Like No Other: Launching Raytheon Technologies

Re-Branding / Re-Positioning Campaign Categories

Honorable Mentions

PAN Communications for CitrixBecoming a Modern Leader in the Future of Work
Lake Michigan Catholic Schools

Satellite Media Tours Campaign Categories

Winner:

Health Equity (Bi-lingual Virtual Media Tour)

Satellite Media Tours Campaign Categories

Honorable Mention

American Heart AssociationKnow Diabetes by Heart

Social Good Campaign Campaign Categories

Winner:

Social Good Campaign Campaign Categories

Honorable Mentions

DeVries Global and Pantene (P&G):Pantene Hair Says it All Campaign
IW Group, Inc#WashTheHate
Rogers & Cowan PMKSide By Side: A Celebration of Service by Northwell Health
TELUSHealth for Good 2019 - 2020

Social Good Campaign during a Global Crisis Campaign Categories

Winner:

Social Good Campaign during a Global Crisis Campaign Categories

Honorable Mentions

AflacWhy Building a Culture Before the Storm Matters
Cox CommunicationsOne Call A Day
Dure & Company, Inc.Feeding South Florida: Publicizing a South Florida Food Insecurity Hero from the Local to National Arenas During the COVID-19 Outbreak
IBMCOVID-19 High Performance Computing Consortium Brings Manhattan Project of Global Supercomputing Providers Together to Combat COVID-19 Pandemic
Panda ExpressCOVID-19 Relief Efforts
Pluralsight#FreeApril for Social Distant Skilling Up
True Speed CommunicationRacing For a Cause: Stewart-Haas Racing & Novant Health

Viral Marketing/Visual Storytelling Campaign Categories

Winner:

Viral Marketing/Visual Storytelling Campaign Categories

Honorable Mentions

Peninsula Open Space TrustThe Coyote / Badger Adventure
True Speed CommunicationBeyond The 10

Website Launch or Redesign Campaign Categories

Winner:

Website Launch or Redesign Campaign Categories

Honorable Mentions

U.S. Postal ServiceCOVID-19 customer and employee website
AmazonAmazon Science
FerrovialGlobal Website

Top Firms of the Year

Boutique Agency of the Year (5 or fewer employees) Top Firms of the Year

Winner:

Boutique Agency of the Year (5 or fewer employees) Top Firms of the Year

Honorable Mentions

Powers Brand Communications
Gillian Small Public Relations
King Media
Violet PR

Small PR Agency of the Year (6 to 25 employees) Top Firms of the Year

Winner:

Small PR Agency of the Year (6 to 25 employees) Top Firms of the Year

Honorable Mentions

Argentum Partners
Mighty
ROKK Solutions
Singer Associates Public Relations
SourceCode Communications

Medium PR Agency of the Year (25 to 100 employees) Top Firms of the Year

Winner:

Medium PR Agency of the Year (25 to 100 employees) Top Firms of the Year

Honorable Mentions

APCO Worldwide
Clyde Group
EvolveMKD
Ruder Finn
Sharp Think

Top People and Teams of the Year

CEO of the Year Top People and Teams of the Year

Winner:

CEO of the Year Top People and Teams of the Year

Honorable Mentions

American Lung AssociationHarold Wimme
EvolveMKDMegan Driscoll
National Association of ManufacturersJay Timmons

PR Professional of the Year Top People and Teams of the Year

Winner:

PR Professional of the Year Top People and Teams of the Year

Honorable Mentions

CCOM GROUP, INCLina Baena
Intel CorporationLiz Wu
Sage TherapeuticsMaureen Suda
The Kroger Co.Casey Smith

Marketing Team of the Year Top People and Teams of the Year

Winner:

Marketing Team of the Year Top People and Teams of the Year

Honorable Mentions

Chesapeake Utilities Corporation
Hanna Lee CommunicationsUnveiling the First-Ever Beverage Brand Partnership in Bryant Park: Fever-Tree

PR Team of the Year Top People and Teams of the Year

Winner:

PR Team of the Year Top People and Teams of the Year

Honorable Mentions

5W Health & Wellness Team5W Health & Wellness Team
AflacOpen Enrollment Campaign
John Guilfoil Public RelationsJohn Guilfoil Public Relations
SiteMedia Consultancy Bulgaria

Awards Packages

Winner Awards
$399

Honorable Mention
$299

Order awards for your team, clients or office display.
Winner and honorable mention awards are available for purchase and can be customized.
Winner awards are $399 and Honorable Mention awards are $299.

Order Awards

Contact

GENERAL QUESTIONS

For questions about the Platinum PR Awards, contact:

Mary-Lou French
Awards Program Manager, PRNEWS
[email protected]

Sponsorship and Advertising Questions

For information on sponsoring the Platinum PR Awards, contact:

Dara Brooks
Senior Client Solutions Executive
[email protected]