Platinum PR Awards

Presented by

PR Excellence is Crowned Here

Platinum PR Awards

Early Deadline: July 16, 2021
Late Deadline: August 13, 2021

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The most prestigious awards program of the year is here.

For over two decades, the Platinum PR Awards have been hailed as the most coveted and competitive award in the communications space. The winners of this world-renowned recognition program represent the best of the best—those who have reached the pinnacle of innovation and industry knowledge. The individuals, teams, and campaigns honored as preeminent forces in PR not only earn the sought-after Platinum Awards trophy but also a place in public relations history.

To win you have to be bold, have an X-factor, and achieve groundbreaking results.

Why Enter?

Beginning with its founding as the first public relations newsletter (1944), PRNEWS has consistently set the standard for excellence across all areas of PR, communications, and marketing—making programs like the Platinum Awards all the more illustrious. Joining the celebrated winners and acclaimed talents from years past means being lionized in the legacy of PR. A win here means you have not only set a remarkable standard but you set the bar day in and day out — and you’ve set it quite high. 

If you’re still not convinced, here are 3 reasons you should submit a nomination for PRNEWS’ Platinum PR Awards.

Stand out from the competition

Winning a PRNEWS award validates your organization or campaign as one of the leading entities in PR.

Finalists and winners will have bested fierce competition from their peers to be placed in the running for these coveted industry recognitions. 

If you’re looking for a way to prove how you compare to your competition, entering an awards program is the perfect opportunity.

Industry-wide recognition

PRNEWS has a long-standing history of recognizing talent in PR and communications, and winners of PRNEWS Awards receive the prestige of having been honored by the foremost authority in PR.

Winners and finalists are commemorated on dedicated awards sites as well as prnewsonline.com’s Winner Circle, which are seen by up to 2,000 industry leaders daily. 

Internal morale boost

Who doesn’t love working on an award-winning campaign or team?
Seeking awards is not for vanity but also as a way of celebrating the work your employees do and giving them the affirmation that what they’re working on is impactful to the community at large.

After an unprecedented year, which forced many to think outside-of-the-box, communicators deserve to know that their creative efforts were worth it and merit reward on the highest industry stage.

Categories

People Categories

  • CEO of the Year
  • Corporate Spokesperson of the Year
  • Crisis Manager of the Year
  • Marketer of the Year
  • Measurement Expert of the Year
  • Media Relations Professional of the Year
  • PR Intern of the Year
  • PR Professional of the Year: Agency
  • PR Professional of the Year: Corporate
  • PR Professional of the Year: Nonprofit
  • PR Student of the Year
  • PR Team Leader of the Year
  • PR Trainer/Educator of the Year

Team Categories

  • Agency of the Year: Boutique (5 or fewer employees)
  • Agency of the Year: Small (6 to 25 employees)
  • Agency of the Year: Medium (26 to 100 employees)
  • Agency of the Year: Large (101 or more employees)
  • Marketing Team of the Year
  • PR Team of the Year

Communications & Campaign Categories

  • 24-Hour Campaign
  • Anniversary
  • Branding
  • Campaign of the Year > Ecommerce
  • Campaign of the Year > Education
  • Campaign of the Year > Entertainment
  • Campaign of the Year > Finance/Fintech
  • Campaign of the Year > Healthcare
  • Campaign of the Year > Sports
  • Campaign of the Year > Travel/Hospitality/Tourism
  • Campaign of the Year > Other
  • Community Engagement
  • Community Relations
  • Content Marketing
  • Cause-Related Marketing
  • Crisis Management
  • Employee Event
  • Employee Relations
  • Event PR/Marketing
  • External Publication (print or online)
  • Global PR Campaign
  • Government and Regulator Relations
  • Integrated Communications, Marketing & PR
  • Internal Publication (print or online)
  • Investor Relations
  • Marketing Communications
  • Media Event
  • Media Relations: Agency
  • Media Relations: Corporation
  • Media Relations: Nonprofit
  • Multicultural Campaign
  • On a Shoestring Campaign
  • Online Press Room/Media Center
  • Product Launch, Consumer
  • Product Launch, B2B
  • Public Affairs
  • Re-Branding/Re-Positioning
  • Platinum "Best-In-Show" Award
  • Use of Data and Measurement
  • Virtual Event
  • Visual Storytelling Campaign

Deadlines & Fees

Deadlines

Entry Deadline: July 16, 2021
Late Deadline: August 12, 2021

Entry Fees

Initial Entry: $425

Additional Entries: $275

Late Fee: $199

The price of each primary entry is $425. If you are submitting a secondary entry of the same campaign into any additional categories, the prices will be $275 per additional category. A late fee of $199 will be applied to entries submitted between July 17 and August 13. Payment in full must accompany the entry. Entry fees are not refundable.

*All entries must be submitted by August 13, 2021. Winners will be announced on October 20, 2021

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Entry Info

WHO’S ELIGIBLE?

The Platinum PR Awards are open to all agency, corporation, nonprofit/association, and government organizations. National and international entries are accepted.

Communications & Campaigns

All campaigns entered will be required to submit a synopsis describing campaign content including all of the following areas:

  • What was the goal of the campaign?

  • What metrics set the stage for the work your campaign sought out to do?

  • What was the thinking and the strategic approach behind your work?

  • What actions did your campaign take or how was your campaign implemented?

  • How was success measured for this campaign? What metrics show that this campaign performed well and met its goals?

  • Supporting Materials can include anything that best represents the success of your work. Examples include:

    • Websites
    • ROI Stats
    • Media Coverage
    • Press Materials
    • Testimonials
    • Research Documents
    • Videos
    • Photos

Individual & TEam Awards

Nominees for individual awards will be required to submit the following:

  • Outline the reason why the nominee or team should be named a finalist.

  • Please provide some details of the nominee's role in the organization. Please include who the nominee reports to.

  • How was success measured for this campaign? What metrics show that this campaign performed well and met its goals?

  • Supporting Materials can include anything that best represents the success of your work. Examples include:

    • Websites
    • ROI Stats
    • Media Coverage
    • Press Materials
    • Testimonials
    • Research
    • Documents
    • Videos
    • Photos

Agency of the Year Awards

Nominees for team awards will be required to submit the following:

  • Firm Overview

  • What are some of the landmark campaigns and accounts you’ve worked on?

  • Notable achievements from January of 2020 to July of 2021

  • What are your marketable distinction and innovations compared to other firms?

  • Clearly state account wins & losses from January 2020 to July 2021.

  • Clearly state relevant industry partnerships, pro-bono work and other community relations.

  • Include testimonials from at least two clients.

  • Please explain how your agency has raised the bar on creativity, strategy and execution for the organization, or how it person has gone above and beyond expectations.

  • Supporting Materials can include anything that best represents the success of your work. Examples include:

    • Websites
    • ROI Stats
    • Media Coverage
    • Press Materials
    • Testimonials
    • Research
    • Documents
    • Videos
    • Photos

*NOTE: Each section of the application has a 300 word limit

FAQ

Who can enter?

The Platinum PR Awards are open to all individuals and teams worldwide at for-profit and non-profit organizations including corporations, PR agencies, public affairs and IR agencies, publicity firms, associations, government, and NGO teams, and sole practitioners.

What are the eligibility requirements?

To be eligible, the campaign or initiative must have taken place (either in part or in full) between January 20, 2020, and July 16, 2021. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.

How are the entries judged?

We evaluate your entry based on creativity, innovation, sound planning implementation, results as well as proven impact on the communities targeted. Judges will evaluate campaigns on the innovativeness of execution and idea as well as the impressiveness of the results.  For Teams, Individuals and Agencies, judges will be looking for an X-factor and the noteworthiness of their accomplishments and background.

How do I increase my chances of winning an award?

Emphasize the goals of your campaign, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign. For people and team categories use metrics to specifically outline achievements and explain the impact of the person or teams or overall work.