Entry Deadline: December 3
Late Deadline: December 10

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CALL FOR ENTRIES NOW OPEN!

It’s never been more challenging or important to stand out in a crowded digital landscape and captivate and engage your audience. The 2022 Digital & Social Media Awards, presented by PRNEWS & The Social Shake-Up, recognize the most innovative and industry-altering digital communicators and campaigns. Digital and social media campaigns spanning all areas of PR, communication and marketing, including social media, branding, influencer marketing, media relations, crisis communications, and more are invited to enter.

Categories

  • CAMPAIGNS & PRODUCTS

      Branding

      Honors the best branding campaign focused on social and digital channels.

      Content Marketing Campaign

      A campaign that best utilizes the approach of content marketing in digital and social channels.

      Contest/Game

      A contest or game that utiliizes social platforms to engage consumers.

      Crisis Management Campaign

      A crisis that was managed through digital and social tools.

      Cross-Platform Marketing/Multichannel Marketing

      A campaign that best utilizes a variety of digital and social tools and platforms.

      Digital Marketing Campaign

      Recognizes the best campaign, with a budget of $250k or less, that uses digital technologies.

      Digital Marketing Campaign ($250k+)

      Recognizes the best campaign, with a budget of more than $250k, that uses digital technologies

      Digital Newsroom

      Honors the best example of an online newsroom that provides the most relevant and timely information.

      Digital PR Campaign

      Honors the best campaign that effectively uses digital strategies.

      Employee Communications

      Honors the best internal communications in an effort to unite employees.

      Game Changer Campaign

      Recognizes the campaign that utilizes digital marketing in the most innovative way.

      In-House Digital Marketing Campaign

      A campaign that was compled without the use of an agency or outside resources.

      In-House Digital PR Campaign

      An earned media campaign that was completed without an agency or outside resources.

      Influencer Campaign

      A campaign that most effectively uses influencer marketing.

      Media Relations Campaign

      A media relations campaign that effectively uses digital tools and/or social platforms.

      Microsite/Custom Site

      Recognizes the best new custom site or microsite launch.

      Mobile App

      Recognizes the best new app created for a mobile device.

      Product Launch

      Honors the campaign that most effectively uses digital channels to launch a new product.

      PSA

      Spotlights a campaign that makes the best use of a public service announcement on a digital platform.

      Site Launch

      Recognizes the best new website.

      Site Redesign

      Recognizes the best overhaul of an existing website.

      Social Good Campaign

      A social and/or digital campaign that embraces corporate good.

      Social Listening Campaign

      Honors the campaign that best utilizes social listening as a tactic to frame the message.

      Storytelling

      Honors the campaign that uses storytelling most effectively.

      Video or Video Series

      A campaign that uses the power of sight, sound and motion on social most effectively

      Viral Campaign

      A campaign that, intentionally or not, became a viral sensation on social media

  • PEOPLE & TEAMS

      Community Manager of the Year

      Honors the best liasion between the organization and its social communities. These community managers have served as the voice of the brand in many cases and implemented standards across the organization.

      Digital Communicator of the Year

      Honors the top communicators who use the latest and greatest that digital technology and social media have to offer and have built out capabilities across the team.

      Digital Firm of the Year

      Honors agencies that have have shown innovation in the digital marketplace.

      Digital Leader of the Year

      Recognizes leaders who have shown the most digital and social innovations. These leaders have put in the work while also building their teams.

      Digital Team of the Year

      Recognizes the marketing and/or communications team that best utiliizes digital technologies in its work and/or for its clients.

      Social Media Team of the Year

      Recognizes the marketing and/or communications team that best utiliizes social media in its work. These innovators have gone above and beyond to increase their organization's social presence on both new and emerging platforms

  • USE OF SPECIFIC PLATFORMS > FACEBOOK

      Community Engagement

      The best example of an organization that used Facebook to engage with its core audience.

      Facebook Ads

      A paid social strategy that used Facebook ads most effectively.

      Facebook Live Campaign

      Recognizes the best campaign that took place primarily on Facebook Live.

      Marketing or PR Campaign

      Recognizes the best organic social campaign that had a strong Facebook compoonent.

      Original Content

      Honors the most creative campaign whose content was created specfically for Facebook.

      Use of Video

      Honors a campaign on Facebook that utilizes the power of sight, sound and motion.

      Use of Humor

      Honors a campaign on Facebook that provides comedy relief.

  • USE OF SPECIFIC PLATFORMS > INSTAGRAM

      Community Engagement

      The best example of an organization that used Instagram to engage with its core audience.

      IGTV or Instagram Live

      Recognizes the best campaign that took place primarily on IGTV or with Instagram Live.

      Marketing or PR Campaign

      Recognizes the best organic social campaign that had a strong Instagram compoonent.

      Use of Instagram Stories

      Recognizes a campaign that most effectively utilizes Instagram Stories.

      Use of Photo

      The most effective use of a single photo in an Instagram campaign.

  • USE OF SPECIFIC PLATFORMS > LINKEDIN

      Community Engagement

      The best example of an organization that used LinkedIn to engage with its core audience.

      Company Page

      The best example of an organization that uses its LinkedIn company page effectively.

      Marketing or PR Campaign

      Recognizes the best organic social campaign that had a strong LinkedIn compoonent.

      Original Content

      Honors the most creative campaign whose content was created specfically for LinkedIn.

      Use of Video

      Honors a campaign on LinkedIn that utilizes the power of sight, sound and motion.

  • USE OF SPECIFIC PLATFORMS > SNAPCHAT

      Marketing or PR Campaign

      Recognizes the best organic social campaign that had a strong Pinterest compoonent.

  • USE OF SPECIFIC PLATFORMS > TIKTOK

      Community Engagement

      The best example of an organization that used TikTok to engage with its core audience.

      Marketing or PR Campaign

      Recognizes the best organic social campaign that had a strong TikTok compoonent.

      Original Content

      Honors the most creative campaign whose content was created specfically for TikTok.

      Use of Humor

      Honors a campaign on TikTok that provides comedy relief.

  • USE OF SPECIFIC PLATFORMS > TWITTER

      Community Engagement

      The best example of an organization that used Twitter to engage with its core audience.

      Marketing or PR Campaign

      Recognizes the best organic social campaign that had a strong Twitter compoonent

      Original Content

      Honors the most creative campaign whose content was created specfically for Twitter.

  • USE OF SPECIFIC PLATFORMS > YOUTUBE

      Channel

      Honors the best best content of an entire YouTube channel, which has multiple videos

      Individual Video

      Honors the single best video found on YouTube.

      Marketing or PR Campaign

      Recognizes the best organic social campaign that had a strong YouTube compoonent.

  • Entry Guidelines

    The Digital + Social Media Awards are open to all agency, corporation, nonprofit/association, and government organizations. National and international entries are accepted. To be eligible, the campaigns or initiatives you are highlighting must have taken place (either in part or in full) one year from the entry deadline date.

    Entry Deadline: December 3 
    Late Deadline: December 10

    Entry Fee: $425

    If you are submitting a secondary entry of the same campaign into any additional categories, they qualify for a discount. A late fee of $199 will be applied to entries submitted between December 3 and 10. Payment in full must accompany the entry. Entry fees are not refundable.

    Enter Now

    Contact

    Contact Mary-Lou French at mfrench@accessintel.com for entry questions.