CRITICAL MEASUREMENT TRENDS AND EMERGING DATA BEST PRACTICES
FOR PR & COMMUNICATIONS PROFESSIONALS

One day that will impact your campaigns, your teams and your job forever.

New KPIs that drive better insights.
How to align earn-media measurement with paid-media metrics.
Best practices for regaining trust among your target audiences.
Ways to help your teams embrace full-time measurement and analytics.
How privacy regulations are impacting your campaigns.


13 SEATS REMAIN - REGISTER TODAY!

Measurement & Data Summit 2022 | NYC

CRITICAL INTELLIGENCE FOR 2023

The latest trends, the greatest case studies and emerging best practices PR and communications professionals can't get anywhere else—but here.

Measurement & Data Summit attendees conversing

BIG CASE STUDIES, BIGGER INSIGHTS

A Blue Chip speaking faculty packed with industry experts—including Capital One and Edelman—delivers up intelligence and insights, backed up with real examples.
social networking at the Measurement & Data Summit

ROLL-UP-YOUR-SLEEVES LEARNING

Sessions moderated by the industry’s most respected editors ensure you’ll get both strategic and tactical content—high-level trends and intel combined with actionable tips and advice on how to put what you learn into motion back at the office.

Speakers

  • Gaetan Akinrolabu

    Gaetan Akinrolabu

    Director, Corporate Social & Digital Media
  • Nikki Balles

    Nikki Balles

    Corporate Director PR & Communications
  • Kevin Dulaney

    Kevin Dulaney

    Global Head of Technology & Innovation
  • Mary Elizabeth Germaine

    Mary Elizabeth Germaine

    Partner, Managing Director
  • Zachary Klein

    Zachary Klein

    Associate, Privacy + Data Security
  • Jen Lupton

    Jen Lupton

    SVP of Sales in the Americas Region
  • Kelly Miller

    Kelly Miller

    Sr. Director, Cybersecurity & Data Privacy Communications
  • Sean O’Neal

    Sean O’Neal

    Head of Marketing
  • Katie Paine

    Katie Paine

    CEO
  • Geeta Patel

    Geeta Patel

    EVP, Head of Analytics
  • Stephen Payne

    Stephen Payne

    VP of Public Affairs & Chief Privacy Officer
  • Ivan Pollard

    Ivan Pollard

    Center Leader, Marketing & Communications
  • David Richeson

    David Richeson

    Chief Digital Officer
  • Dan Roberti

    Dan Roberti

    VP of Communications & Digital
  • Karlie Santucci

    Karlie Santucci

    Chief Customer Officer
  • Kara Taylor

    Kara Taylor

    Director, Corporate Communications

Agenda

Clear filters
8:00 - 8:45 am

Registration Opens


8:45 - 9:00 am

Welcome


9:00 - 9:35 am

Planning and Setting Your 2023 KPIs 


9:35 - 9:45 am

Using Data and Measurement to Inform Decision Making


9:45 - 10:30 am

Panel: State of PR Measurement & 2023 Trend Preview


10:30 - 11:00 am

Networking Break


11:00 - 11:30 am

Fully Embracing a Measurement Culture 


11:30 am - 12:00 pm

Building the Right Measurement Tech Stack


12:00 - 12:10 pm

Measuring the Value of Earned Media in 2022


12:10 - 1:10 pm

Networking Lunch


1:10 - 2:00 pm

Panel: Data Privacy and Compliance


2:00 - 2:30 pm

Quantifying How Earned Media Drives Consumer Behavior


2:30 - 3:00 pm

Networking Break


3:00 - 3:30 pm

The Value of PR for Purchase Intent


3:30 - 4:00 pm

Using Data To Influence the C-Suite 


Pricing

  • Individual Pass

    $1,295
    Regular Rate
  • Group Pass (3+)

    $3,105
    Regular Rate

GROUP RATES AND PRNEWS SUBSCRIBER DISCOUNTS

Don’t go it alone, bring the whole team! Groups of 3 or more will receive 20% off the total registration fee. PRNEWS subscribers are also be eligible for discounts. Note: Discounts cannot be combined. To get your unique subscriber discount code, please contact Mary-Lou French at mfrench@accessintel.com.

Venue

The Edison Ballroom

240 W 47th Street
New York, NY 10036

Should you require sleeping accommodations for your event, Edison Ballroom has a Preferred Corporate rate of 25% off of their Best Available Rate* at Hotel Edison located next to the ballroom. 

For hotel reservations, please contact Hotel Edison’s Reservations Team directly at 212-453-6883 or email Manya duHoffman Mduhoffmann@triumphhotels.com and request for Edison Ballroom’s Preferred Corporate Rate. Reservations can also be booked online at www.edisonhotelnyc.com and enter promo code: EDBLR

*subject to availabilty

Our Commitment to Safety

In accordance with local ordinances, masks will be optional at the event. For attendees considered a higher health risk or traveling from a high risk community, masks are recommended. Masks will be provided for those who wish to wear one and we ask everyone to respect other attendees' decision to wear or not wear a mask. All enhanced cleaning and sanitization efforts will remain in effect with the venue.

Our Commitment to Safety
Onsite Safety for Exhibitors
Onsite Safety for Speakers

OTHER HELPFUL COVID-19 RESOURCES

 CDC COVID-19 Website
 WHO COVID-19 Website
 CDC Travel Notices
 NY, NY COVID-19 Information and Resources

Have questions? Contact our Operations Director Jessica Gignac at jgignac@accessintel.com.

Sponsors

Partner
Signal AI
Platinum
Memo
Onclusive
Gold
Ketchum
Unicepta
Bronze
Agility PR Solutions
Converseon

Sponsors

THE IN-PERSON CONFERENCE DESIGNED TO SHIFT YOUR PIPELINE INTO HIGH GEAR

PRNEWS’ Measurement & Data Summit draws the top PR and Communications professionals from Fortune 500 corporations, agencies and non-profits each year. Attendees are highly engaged and hungry for partners who can help them strengthen their Data and Measurement strategies. And 89% of attendees classify themselves as decision-makers. For additional details, a sample attendee list or to create a custom sponsorship spresence at the event please contact Anna Lawler.

Download the Prospectus

“Overall a great event. A good mix of in-house and agency as well as corporate, government, and non-profit.”

“This was my first time attending a PRNEWS conference and I was very happy to have the opportunity to connect with other PR professionals across different industries. I look forward to attending another event in the future.”

“Speakers were enjoyable and informative. Overall a great conference to attend.”

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