COMMUNICATIONS Excellence is Crowned Here

Campaigns that focus on one big story, one goal, one kind of impact, or one clear call to action. 

Includes programs or events that take place for a day, week or a year long anniversary (not including planning or preparation), or activities (commemorations, observances, celebrations, etc.).

Recognizing a highly effective campaign in which a corporate brand is enthusiastically received by its target audiences, where the essence of the product or purpose of the company is effectively conveyed via the brand campaign. This category also recognizes a company’s efforts to effectively re-invent a brand, applying the same principles of an outstanding in which the brand becomes highly recognized and well received.

A PR campaign that successfully drove brand awareness and sales for an ecommerce business

A PR campaign that successfully drove brand awareness and measurable results of an educational offering or an edtech service

A PR campaign that successfully drove brand awareness and measurable results in the entertainment sector

A PR campaign that successfully drove brand awareness and measurable results in the finance and fintech sector

A PR campaign that successfully drove brand awareness and measurable results for a healthcare company or offering

A PR campaign that successfully drove brand awareness and measurable results outside of the categories mentioned above.

A PR campaign that successfully drove brand awareness and measurable results in the sports arena

A PR campaign that successfully drove brand awareness and measurable results in the travel, hospitality and tourism sectors

This category comprises those campaigns whose primary focus is promoting a social cause, but which may also include promotion of your product and/or services and the advancement of your reputation as a corporate citizen.

Community engagement campaigns are  a cornerstone of a strong public relations strategy. These campaigns should show creation of awareness and interest of community members by communication programs.

Those campaigns that target the communities in which your organization works. A broad range of campaigns fit into this category: anything from persuading a community to accept a new recycling system to promoting a holiday drive that benefits those members of the community who are in need.

Campaigns that use marketing focused on creating, publishing, and distributing content for a targeted audience.

Communications surrounding any crisis, from product recalls to executive malfeasance to terrorist attacks are eligible in this category.

In this category you should demonstrate an event that align, motivate, unify, celebrate your employees.

This category recognizes outstanding communications to your most important stakeholders. Any PR campaign actively targeting the workforce is eligible.

These entries should include PR conducted at an industry event (a marketing communications effort conducted at an industry trade show, for example) or through an event or series of events conceived and implemented by your organization (for instance, a multi-city tour promoting a product or awareness of an issue).

Any publication produced for stakeholders outside your organization is eligible for entry in this category. Please include five copies of the publication, a synopsis and pertinent information from our standard campaign entry form.

These campaigns are those that are international in scope and require special efforts to manage the target audiences' broad geographic and cultural diversity.

These campaigns deal with types of public relations on organization interaction with the government, with governmental regulators, and the legislative and regulatory arms of government.

These campaigns should consist of the joint action and well-planned series of efforts, tactics, actions, strategies and communication products.

Entrants in this category should be publications targeted at your internal employee stakeholders. Hard copy and electronic publications are eligible; please include hard copies of the publication with your entry. Also include pertinent information from our standard campaign entry form.

Specific campaigns that revolve around how a company communicates with investors, shareholders, government authorities and the financial community.

Campaigns in this category combine public relations and communications with traditional marketing tactics for either b-to-b or b-to-c promotions.

Those events, from press conferences to media tours, which are built around in-person interaction between your company and the press. Entries should exhibit creativity in planning and implementing the event, drawing the media to it and engaging them at the event.

This category recognizes an overall campaign whose primary objective was to sway the media. These campaigns may include individual components eligible in other categories (like Media Event), but are representative of a complete campaign using a variety of tactics to reach the press.

This category recognizes an overall campaign whose primary objective was to sway the media. These campaigns may include individual components eligible in other categories (like Media Event), but are representative of a complete campaign using a variety of tactics to reach the press.

This category recognizes an overall campaign whose primary objective was to sway the media. These campaigns may include individual components eligible in other categories (like Media Event), but are representative of a complete campaign using a variety of tactics to reach the press.

This category includes campaigns designed to recognize and serve the distinct needs of multicultural audiences. Campaigns targeted at specific racial or ethnic groups, gay and lesbian audiences, or any group whose needs differentiate it from a mainstream consumer target, are eligible in this category.

Recognizing outstanding examples of achieving success with limited funds/budget, whether it's for a single campaign or ongoing PR/public affairs. While "shoestring" is subjective, the winners in this category are those who have done more with less, and have been creative with the limited PR dollars they have.

Demonstrates ease of use for members of the media and bloggers; frequent updates; integration of social media channels and organization’s own blogs; easily visible contact links for media to request interviews and more information.

This category honors the most innovative, out of the box PR campaign or paradigm-shifting communications idea.

Entries in this category should focus on the PR efforts surrounding the launch of a new product or service in the business-to-business arena.

Entries in this category should focus on the PR efforts surrounding the launch of a new product or service to the consumer 

This category encompasses a wide range of campaigns influencing or educating the public about social, economic, governmental and other issues.

This category recognizes a company’s efforts to effectively re-invent a brand, applying the same principles of an outstanding in which the brand becomes highly recognized and well received by its target audiences.

This category should focus on creating a successful campaign where your PR and marketing team used social media monitoring and measurement.

These entries should exhibit creativity in planning and implementing the event, drawing participants to it and engaging with them during the online event.

Best use of a video or image campaign to get your message across. We'll consider the customization and depth of an effort and ROI.