Recognizing the Most Innovative and Industry-altering
Digital Communicators and Campaigns
Recognizing the Most Innovative and Industry-altering
Digital Communicators and Campaigns
It’s never been more challenging or important to stand out in a crowded digital landscape and captivate and engage your audience. The 2023 Digital Awards recognize the most innovative and industry-altering digital communicators and campaigns. Digital and social media campaigns spanning all areas of PR, communication and marketing, including social media, branding, influencer marketing, media relations, crisis communications, and more are invited to enter.
A marketing strategy your brand used to mobilize your biggest fans and customers.
Honors the top communicators who use the latest and greatest that digital technology and social media have to offer and have built out capabilities across the team.
Saluting an outstanding agency that has demonstrated shown innovation in the digital marketplace
Recognizes the marketing and/or communications team that best utilizes digital technologies in its work and/or for its clients.
Best strategy using a blog to address stakeholders directly and regularly.
Recognizing a highly effective campaign in which a corporate brand is enthusiastically received by its target audiences, where the essence of the product or purpose of the company is effectively conveyed via the brand campaign. This category also recognizes a company’s efforts to effectively re-invent a brand, applying the same principles of an outstanding in which the brand becomes highly recognized and well received.
These campaigns should show awareness of and interest in community members through a variety of online forums.
A campaign that best utilizes the approach of content marketing in digital and social channels
Best use of digital to engage with stakeholders through a contest or giveaway.
Recognizes the best marketing campaign, with a budget of more than $250k, that uses digital technologies
Communications surrounding any crisis, from product recalls to executive malfeasance to terrorist attacks are eligible in this category.
Best integration across a variety of digital and social components to increase awareness of a particular product or service.
Honors the best example of an online newsroom that provides the most relevant and timely information
Honors the best PR campaign that effectively uses digital strategies
Honors a superior campaign that utilized various channels to communicate with employees and internal stakeholders.
Celebrates the campaign that best leveraged Influencers to successfully spread a message or create awareness.
An earned media campaign that was completed without an agency or outside resources
Recognizes the campaign that best leveraged Instagram to produce successful and innovative communications.
A visionary campaign that employs digital platforms in a way that challenges the traditional conventions of media.
A campaign that was completed without the use of an agency or outside resources
Celebrates the campaign that best leverages LinkedIn to produce a successful and innovative campaign.
A campaign that uses the power of sight, sound and motion, in long-form, most effectively.
This category recognizes an overall campaign whose primary objective was to sway the media. These campaigns may include individual components eligible in other categories (like Media Event), but are representative of a complete campaign using a variety of tactics to reach the press.
Most creative and effective campaign or event that offers an immersive element.
Recognizes the best new custom site or microsite launch
This category Recognizes the best new app created for a mobile device
Best digital campaign that best leverages student athletes as influencers.
Best campaign that uses paid amplification across social channels
Honors the campaign that best leveraged Pinterest in successful and innovative ways.
Recognizing excellence in a single episode or series of podcasts.
Entries in this category should focus on the PR efforts surrounding the launch of a new product or service.
Spotlights a campaign that makes the best use of a public service announcement on a digital platform.
This category Recognizes the best new website
A campaign that uses the power of sight, sound and motion, in bite-sized pieces, most effectively.
This category recognizes a company’s efforts to effectively overhaul of an existing website
Awarded to the campaign that best leveraged Snapchat in successful and innovative ways.
Honors the campaign that best utilizes social listening as a tactic to frame the message
Best use of an influencer or other stakeholder posting content on behalf of an organization
Best use of a video or multi video campaign to get your message across. We'll consider the customization and depth of an effort and ROI.
Recognizes the best organic social campaign that had a strong Twitter component.
Best use or reuse of content that is originally generated by consumers rather than the brand
Honors the best use of existing social networks to promote a campaign on various social media platforms.
EARLY DEADLINE
December 9, 2022
FINAL DEADLINE
December 16, 2022
All entries must be submitted by December 16, 2022. Finalists will be notified in Spring 2023.
Who's Eligible?
The Digital Awards are open to all agencies, corporations, nonprofits/associations, and government organizations. National and international entries are accepted. To be eligible, the campaigns or initiatives you are highlighting must have taken place (either in part or in full) one year from the entry deadline date.
Entry Fees
The price of each primary entry is $425. If you are submitting a secondary entry of the same campaign into any additional categories, the prices will be $275 per additional category. A late fee of $199 will be applied to entries submitted between December 9 and December 16. Payment in full must accompany the entry. Entry fees are not refundable.
All campaigns entered will be required to submit a synopsis describing campaign content including all of the following areas:*
What was the goal of the campaign?
What metrics set the stage for the work your campaign sought out to do?
What was the thinking and the strategic approach behind your work?
What actions did your campaign take or how was your campaign implemented?
How was success measured for this campaign? What metrics show that this campaign performed well and met its goals?
Supporting Materials can include anything that best represents the success of your work. Examples include:
*NOTE: Each section of the application has a 300 word limit
Nominees for individual and team/agency awards will be required to submit the following:*
Outline the reason why the nominee or team should be named a finalist.
Please provide some details of the nominee's role in the organization. Please include who the nominee reports to. How do they implement CSR or DEI in their work?
How has this person or team impacted their community? What metrics show their impact? How has this person shown dedication toward CSR or DEI?
Supporting Materials can include anything that best represents the success of your work. Examples include:
*NOTE: Each section of the application has a 300 word limit
For questions about the Nonprofit Awards, contact:
Mary-Lou French
PRNEWS
[email protected]
If you are interested in sponsorship opportunities, please contact:
Anna Lawler
PRNEWS
[email protected]
