Campaigns that focus on one big story, one goal, one kind of impact, or one clear call to action.

Honoring the most effective and creative campaigns that demonstrate efforts to promote social-political causes

Includes programs or events that take place for a day, week or a year-long anniversary (not including planning or preparation), or activities (commemorations, observances, celebrations, etc.). 

Recognizing a highly effective campaign in which an organization is enthusiastically received by its target audiences, where the essence of a product or service or the purpose of the company is effectively conveyed. This category also recognizes a company’s efforts to effectively re-invent a brand, applying the same principles of an outstanding campaign in which the organization becomes highly recognized. 

Recognizing the most effective campaign that builds or restores the public perception of an organization

Recognizes a standout PR campaign that successfully drove brand awareness and measurable results in the automotive sector.

Recognizes a standout PR campaign that successfully drove brand awareness and measurable results for a B2B product or service. 

Recognizes a standout PR campaign that successfully drove brand awareness and measurable results in the beauty and fashion sector. 

Recognizes a standout PR campaign that successfully drove brand awareness and measurable results in the cannabis/CBS market. 

Recognizes a standout PR campaign that successfully drove brand awareness and measurable results for a consumer packaged good.

A campaign that successfully drove brand awareness and sales for an ecommerce business.

A PR campaign that successfully drove brand awareness and measurable results of an educational offering or an edtech service.

A PR campaign that successfully drove brand awareness and measurable results in the entertainment sector.

A campaign that successfully drove brand awareness and measurable results in the finance and fintech sector

A campaign that successfully drove brand awareness and measurable results for a healthcare company or offering.

A PR campaign that successfully drove brand awareness and measurable results in the retail sector

A PR campaign that successfully drove brand awareness and measurable results for a restaurant or Food & Beverage offering.

A campaign that successfully drove brand awareness and measurable results in the sports arena.

A PR campaign that successfully drove brand awareness and measurable results in the travel and hospitality sectors.

A PR campaign that successfully drove brand awareness and measurable results in the technology sector

A campaign that successfully drove brand awareness and measurable results outside of the Campaign of the Year categories mentioned above.

This category comprises those campaigns whose primary focus is promoting a social cause, but which may also include promotion of your product and/or services and the advancement of your reputation as a corporate citizen.

These campaigns are a cornerstone of a strong public relations strategy. These campaigns should show 
creation of awareness and interest of community members by communication programs.

These campaigns target the communities in which your organization works. A broad range of campaigns fit into this category: anything from persuading a community to accept a new recycling system to promoting a holiday drive that benefits those members of the community who are in need.

Honors a standout PR or marketing campaign used to generate buzz for or participation in a conference or tradeshow.

This category represents the most effective use of content across a variety of mediums to tell your organization’s story.

Communications surrounding any crisis, from product recalls to executive malfeasance to terrorist attacks are eligible in this category

This category recognizes best-in-class campaigns that engages with consumers through interactive and/or immersive elements

Any publication produced for stakeholders outside your organization is eligible for entry in this category. Please include five copies of the publication, a synopsis and pertinent information from our standard campaign entry form.

In this category you should demonstrate an event that aligns, motivates, unifies, celebrates your employees.

This category recognizes outstanding communications to your most important stakeholders. Any  campaign actively targeting the workforce is eligible.

These entries should include PR/marketing conducted at an industry event (a marketing communications effort conducted at an industry trade show, for example) or through an event or series of events conceived and implemented by your organization (for instance, a multi-city tour promoting a product or awareness of an issue)

These campaigns are those that are international in scope and require special efforts to manage the target audiences' broad geographic and cultural diversity.

These campaigns deal with types of public relations on organization interaction with the government, with governmental regulators, and the legislative and regulatory arms of government.

The most effective campaign that best leveraged the use of influencers.

These campaigns should consist of the joint action and well-planned series of efforts, tactics, actions, strategies and communication products.

These campaigns should consist of the joint action and well-planned series of efforts, tactics, actions, strategies and communication products.

Specific campaigns that revolve around how a company communicates with investors, shareholders, government authorities and the financial community

Honors the most creative and effective use of an event to announce the launch of a product or service. 

Campaigns in this category combine public relations and communications with traditional marketing tactics for either b-to-b or b-to-c promotions.

Those events, from press conferences to media tours, which are built around in-person interaction between your company and the press. Entries should exhibit creativity in planning and implementing the event, drawing the media to it and engaging them at the event.

This category recognizes an overall campaign whose primary objective was to sway the media. These campaigns may include individual components eligible in other categories (like Media Event), but are 
representative of a complete campaign using a variety of tactics to reach the press.

This category recognizes an overall campaign whose primary objective was to sway the media. These campaigns may include individual components eligible in other categories (like Media Event), but are 
representative of a complete campaign using a variety of tactics to reach the press.

This category recognizes an overall campaign whose primary objective was to sway the media. These campaigns may include individual components eligible in other categories (like Media Event), but are 
representative of a complete campaign using a variety of tactics to reach the press.

This category includes campaigns designed to recognize and serve the distinct needs of multicultural audiences. Campaigns targeted at specific racial or ethnic groups, LGBTQ+, or any 
group whose needs differentiate it from a mainstream consumer target, are eligible in this category.

Recognizing outstanding examples of achieving success with limited funds/budget, whether it's for a single campaign or ongoing PR/public affairs. While "shoestring" is subjective, the winners in this category are those who have done more with less, and have been creative with the limited PR dollars they have.

This category honors the most innovative, out of the box PR campaign or paradigm-shifting communications idea.

Best example of a temporary location that provides an experience that turned a client’s objective into a limited-time engagement. Judges will be looking for a clever concept, new approaches, unconventional ideas and activities that reinforce the communications goals.

Entries in this category should focus on the PR efforts surrounding the launch of a new product or service in the business-to-business arena.

Demonstrates ease of use for members of the media and bloggers; frequent updates; integration of social media channels and organization’s own blogs; easily visible contact links for media to request 
interviews and more information.

Entries in this category should focus on the PR efforts surrounding the launch of a new product or service to the consumer.

This category encompasses a wide range of campaigns influencing or educating the public about social, economic, governmental and other issues.

This category recognizes a company’s efforts to effectively re-invent a brand, applying the same principles of an outstanding in which the brand becomes highly recognized and well received by its target audiences.

Campaign of the Year > Automotive
Campaign of the Year > Beauty & Fashion
Campaign of the Year > B2B
Campaign of the Year > Cannabis/CBD
Campaign of the Year > CPG
Campaign of the Year > Ecommerce
Campaign of the Year > Education/Edtech
Campaign of the Year > Entertainment
Campaign of the Year > Environment/Sustainability
Campaign of the Year > Fashion/Retail
Campaign of the Year > Finance/Fintech
Campaign of the Year > Healthcare/Pharmaceutical
Campaign of the Year > Restaurant/F&B
Campaign of the Year > Sports
Campaign of the Year > Technology
Campaign of the Year > Travel/Hospitality/Tourism
Campaign of the Year > Other
Cause-Related Marketing
Community Engagement
Community Relations
Conference Marketing/PR Campaign
Content Marketing Campaign
Crisis Management Campaign
Customer Relations
Employee Event
Employee Relations
Event PR/Marketing Campaign
External Publication (print or online)
Experiential Event
Global PR Campaign
Government and Regulator Relations
In-House Campaign
Integrated Communications, Marketing & PR
Influencer Campaign
Internal Publication (print or online)
Investor Relations
Launch Event
Legislative and Regulatory Relations
Marketing Communications
Media Event
Media Relations Campaign: Agency
Media Relations Campaign: Corporation
Media Relations Campaign: Nonprofit
Multicultural Campaign
On a Shoestring Campaign
Best Press Room
Podcast
Pop-Up Experience
PR Stunt
Pro Bono Campaign
Product Launch, B2B
Product Launch, Consumer
Public Affairs
Re-Branding/Re-Positioning

These entries should exhibit creativity in planning and implementing the event, drawing participants to it and engaging with them during the online event.

Best use of a video or image campaign to get your message across. We'll consider the customization and depth of an effort and ROI.

This category should focus on creating a successful campaign where your PR and marketing team used social media monitoring and measurement.