2025 WINNERS ANNOUNCED

WINNERS UNVEILED: THE HIGHEST HONOR IN DIGITAL PR GOES TO…

This year's PRNEWS Digital Awards short list spotlights the most innovative and industry-altering digital PR campaigns and social media programs. Our winners prove that mastering digital communications is a crucial component to brand and organizational success. 

The honorees excelled in both traditional PR activities and burgeoning categories—from crisis comms to media relations to AI use to audio storytelling. Check out who took home the gold below.

Communications / Campaigns

Blog Communications & Campaigns

Winner
Conversationally: The 2024 Ally Blog
Conversationally: The 2024 Ally BlogTier One Partners
Honorable Mentions
  • Children’s Health Boosts Website Visits, Reaches Spanish Speaking Audience with Translation InitiativeChildren's Health
  • Smile Train StoriesSmile Train

Brand Ambassador Campaign Communications & Campaigns

Winner
EA SPORTS College Football 25
EA SPORTS College Football 25FleishmanHillard
Honorable Mentions
  • Merz Aesthetics First-Ever Employee Social Media Ambassador ProgramMerz Aesthetics
  • Redefining Mirrorless for a New Generation of CreatorsMikeWorldWide

Brand Partnership Communications & Campaigns

Winner
TUMS Prop Bites
TUMS Prop BitesEdelman
Honorable Mention
  • CLIMBING. FAST. - Changing Perceptions About Business AviationNational Business Aviation Association

Brand Voice Communications & Campaigns

Winner
AstraZeneca’s ‘What science can do’ Campaign
AstraZeneca’s ‘What science can do’ CampaignEdelman
Honorable Mentions
  • AI Social Media CampaignVertiv
  • Smile Train StoriesSmile Train

Branding Campaign Communications & Campaigns

Winner
Projecting Tequila Don Julio to New Heights
Projecting Tequila Don Julio to New HeightsHUNTER
Honorable Mentions
  • EA SPORTS College Football 25FleishmanHillard
  • PETERMAYER Brand Joy LaunchPeter Mayer Advertising
  • Smile Train's 25th AnniversarySmile Train

Cause-Related Campaign Communications & Campaigns

Winner
CLIMBING. FAST. - Changing Perceptions About Business Aviation
CLIMBING. FAST. - Changing Perceptions About Business AviationNational Business Aviation Association
Honorable Mentions
  • Beyond The Pages: Mars TL;DR Video Brings Sustainability Reporting to LifeMars
  • #PlumeStrong Cycling ChallengeBospar
  • Lil Jon x Natural Vitality: Manifest Abundance Album RetreatReach Agency
  • WeHo Pride 2024City of West Hollywood

Celebrity Partnership Communications & Campaigns

Winner
IFP Communications
IFP CommunicationsIFP Communications
Honorable Mentions
  • An Ode-r to Equipment ManagersHUNTER
  • Kevin's Natural Foods: Curing 'Irritable Parent Syndrome' One Dinner at a TimeFRESH COMMUNICATIONS
  • KIND Kids Nostalgia Campaign - Kristin Cavallari & Tori SpellingKIND Snacks
  • Lil Jon x Natural Vitality: Manifest Abundance Album RetreatReach Agency

Community Engagement Communications & Campaigns

Winner
Rare Connections in NMOSD
Rare Connections in NMOSDAlexion, AstraZeneca Rare Disease
Honorable Mentions
  • Know Narcolepsy® Sleep Awareness Week: Creating Meaningful ConnectionsHarmony Biosciences & Inizio Evoke Comms
  • PRLab's 2023 PRoBono EventPRLab
  • San Antonio Sports - ACTIVATENoisy Trumpet Digital & Public Relations
  • UCLA Pi DayUCLA

Content Marketing Campaign Communications & Campaigns

Winner
Redefining Mirrorless for a New Generation of Creators
Redefining Mirrorless for a New Generation of CreatorsMikeWorldWide
Honorable Mentions
  • A&W Restaurants Franchise | Brand J/BizCom PRBizCom Associates
  • CJ CheilJedang Hetbahn “Just Swap Your Rice for Hetbahn Konjac Rice!” ChallengePRONE
  • JBLiens Ear-n-vasionHarman Industries

Contest/Giveaway Communications & Campaigns

Winner
Paint Your Rental Without Regret
Paint Your Rental Without RegretHUNTER
Honorable Mentions
  • Bring Comfort HomeHUNTER
  • International Delight Iced Coffee: Delight Saving Time CampaignHUNTER
  • South Lake Union Daily GiveawayFearey

Cross-Platform/Multichannel Campaign Communications & Campaigns

Winner
International Delight Iced Coffee: Delight Saving Time Campaign
International Delight Iced Coffee: Delight Saving Time CampaignHUNTER
Honorable Mentions
  • Leveraging Global Endorsements to Fuel InnovationVested
  • Partybox Launch at JBL Fest - JBL Lights Up The Night NYC TakeoverHarman Industries

Digital Marketing Campaign Communications & Campaigns

Winner
ISA ICMC We Grow Indiana
ISA ICMC We Grow IndianaRhea + Kaiser
Honorable Mentions
  • Look Closer We Are QatarNJI Media
  • Maryland 529- Awareness CampaignThe Hatcher Group
  • Peanut Explorers MarketGolin

Digital Newsroom Communications & Campaigns

Winner
MediaSource Multimedia Newsroom Provides Solutions for Journalists, Clients with Emerging Video Formats
MediaSource Multimedia Newsroom Provides Solutions for Journalists, Clients with Emerging Video FormatsMediaSource
Honorable Mention
  • Shari Ajayi - Saatva Press RoomSaatva

Digital PR Campaign Communications & Campaigns

Winner
Kevin's Natural Foods: Curing 'Irritable Parent Syndrome' One Dinner at a Time
Kevin's Natural Foods: Curing 'Irritable Parent Syndrome' One Dinner at a TimeFRESH COMMUNICATIONS
Co-Winner
Protect Our Points
Protect Our PointsVision360 Partners
Honorable Mentions
  • AstraZeneca’s ‘What science can do’ CampaignEdelman
  • EA SPORTS College Football 25FleishmanHillard
  • PaysafePaysafe
  • Projecting Tequila Don Julio to New HeightsHUNTER

Experiential Campaign Communications & Campaigns

Winner
Redefining Mirrorless for a New Generation of Creators
Redefining Mirrorless for a New Generation of CreatorsMikeWorldWide
Honorable Mention
  • Lil Jon x Natural Vitality: Manifest Abundance Album RetreatReach Agency and Hatch.im

Employee Engagement Communications & Campaigns

Winner
Simpplr
SimpplrSimpplr
Honorable Mentions
  • Employee Photo Mosaic Celebrates Team and Workplace in Unique ActivationChildren's Health
  • Merz Aesthetics First-Ever Employee Social Media Ambassador ProgramMerz Aesthetics

Fundraising Campaign Communications & Campaigns

Winner
#PlumeStrong Cycling Challenge
#PlumeStrong Cycling ChallengeBospar
Honorable Mention
  • HMP Global Day of GivingHMP Global

Global Campaign Communications & Campaigns

Winner
World Smile Day
World Smile DaySmile Train
Honorable Mention
  • Look Closer We Are QatarNJI Media

Live Video Communications & Campaigns

Winner
Worldwide Toast to Kentucky Bourbon
Worldwide Toast to Kentucky BourbonLewis

Launch Campaign Communications & Campaigns

Winner
International Delight Iced Coffee: Delight Saving Time Campaign
International Delight Iced Coffee: Delight Saving Time CampaignHUNTER
Co-Winner
The Launch of Brilliant Minds
The Launch of Brilliant MindsLoBello Communications
Honorable Mentions
  • EA SPORTS College Football 25FleishmanHillard
  • #FindKW: Hofstra University’s Social Media Campaign to Rebrand and Relaunch Beloved Mascots, Kate and Willie PrideHofstra University
  • Next PR x Ossia Partner to Launch Future of Wireless Power at CESNext PR
  • Partybox Launch at JBL Fest - JBL Lights Up The Night NYC TakeoverHarman Industries

Local Campaign Communications & Campaigns

Winner
Flip the Script
Flip the ScriptKing Media
Honorable Mentions
  • #FindKW: Hofstra University’s Social Media Campaign to Rebrand and Relaunch Beloved Mascots, Kate and Willie PrideHofstra University
  • Projecting Tequila Don Julio to New HeightsHUNTER

Macro Influencer Campaign Communications & Campaigns

Winner
From Tokyo to the Big Game: Priceline’s “Eras to End Zone” Challenge with Victoria Garrick Browne + Max Browne
From Tokyo to the Big Game: Priceline’s “Eras to End Zone” Challenge with Victoria Garrick Browne + Max BrowneAgean Public Relations
Honorable Mention
  • Bring Comfort HomeHUNTER

Media Relations Campaign Communications & Campaigns

Winner
Jobber
JobberPAN
Honorable Mentions
  • HireClixPAN
  • Kevin's Natural Foods: Curing 'Irritable Parent Syndrome' One Dinner at a TimeFRESH COMMUNICATIONS

Mega Influencer Campaign Communications & Campaigns

Winner
Launching The 1 Pledge Movement
Launching The 1 Pledge MovementRuder Finn

Micro Influencer Campaign Communications & Campaigns

Winner
Motel 6 Garfield Suite Influencer Activation
Motel 6 Garfield Suite Influencer ActivationCrossroads
Honorable Mentions
  • McCain Foods - National French Fry Day CampaignBader Rutter
  • Pint-Sized Laundry Room Underscores Safety Can Be Prioritized in All SpacesAmerican Cleaning Institute
  • ISA ICMC We Grow IndianaRhea + Kaiser

Mid-Tier Influencer Campaign Communications & Campaigns

Winner
Ellie the Elephant: Authentically Brooklyn
Ellie the Elephant: Authentically BrooklynThe New York Liberty
Honorable Mentions
  • Home for the Holidays 2023 Influencer Campaign ResultsBizCom Associates
  • JBLiens Ear-n-vasionHarman Industries
  • Largest-Ever Creator Program Takes Protein Shakes from Health Aisle to In-Demand Lifestyle DrinkCrossroads
  • Situationship: The Series, With Plan Bzeno group

NIL (Name/Image/Likeness) Campaign Communications & Campaigns

Winner
Class of Clean: For College Cleaning Success and Beyond
Class of Clean: For College Cleaning Success and BeyondAmerican Cleaning Institute

Repurposed Content Communications & Campaigns

Winner
Extending the Works With Developer Party: Repurposing Event Content for Digital Engagement
Extending the Works With Developer Party: Repurposing Event Content for Digital EngagementCreepshow Creative

Short Form Video Communications & Campaigns

Winner
An Ode-r to Equipment Managers
An Ode-r to Equipment ManagersHUNTER

Site Redesign Communications & Campaigns

Winner
WeHoPride.com Redsign
WeHoPride.com RedsignCity of West Hollywood
Honorable Mention
  • New York State Physician Profile WebsiteMaximus

Sponsored/Paid Content Communications & Campaigns

Winner
2024 Samsonite Iconic Explorers
2024 Samsonite Iconic ExplorersM&C Saatchi Sport & Entertainment

Use of Artificial Intelligence Communications & Campaigns

Winner
PwC AI Communications
PwC AI CommunicationsPwC

User-Generated Content Communications & Campaigns

Winner
World Smile Day
World Smile DaySmile Train
Honorable Mention
  • Redefining Mirrorless for a New Generation of CreatorsMikeWorldWide

Video Series Communications & Campaigns

Winner
Rainin Arts Fellowship Video Series
Rainin Arts Fellowship Video SeriesKenneth Rainin Foundation

Visual Storytelling Campaign Communications & Campaigns

Winner
Projecting Tequila Don Julio to New Heights
Projecting Tequila Don Julio to New HeightsHUNTER
Honorable Mentions
  • AstraZeneca’s ‘What science can do’ CampaignEdelman
  • G-Tech Medical VideoKenneth Rainin Foundation
  • PaysafePaysafe
  • Rare Connections in NMOSDAlexion, AstraZeneca Rare Disease

Platform Presence

Facebook Platform Presence

Winner
Our People Our History, Facebook campaign
Our People Our History, Facebook campaignJefferson

Instagram Platform Presence

Winner
#PlumeStrong Cycling Challenge
#PlumeStrong Cycling ChallengeBospar
Honorable Mentions
  • CU SoCal Instagram GrowthCredit Union of Southern California
  • People of Pepsi on Instagram (@peopleofpepsi)Golin

LinkedIn Platform Presence

Winner
Achievers
AchieversPAN
Honorable Mentions
  • Automation, Sustainability and Innovation: A Needs Based, Audience-Centric LinkedIn Brand Campaign by Warner Communications for a Packaging ClientWarner Communications
  • The Morning Huddle Construction PodcastSteel Toe Communications LLC

Questions

General Questions

To order your Digital Awards trophy, contact:

Mary-Lou French
PRNEWS
[email protected]

Sponsorship and Advertising Questions

If you are interested in sponsorship opportunities, contact:

Danielle Sikes
PRNEWS
[email protected]