SPOTLIGHTING THE MOST INNOVATIVE PR & COMMUNICATIONS FIRMS OF THE YEAR
The Most Coveted List of PR & Comms Agencies
This summer, the editors of PRNEWS unveil the Agency Elite—the industry’s most respected roster of PR agency partners. Hundreds will enter… but only 120 will make it. To make the list, you need to enter today.
There’s nothing else like the Agency Elite. The list features agencies of all sizes and specializations— from start-ups to super-shops and everything in between. The 120 agencies who land on the coveted list appear for 12 months on the online Agency Elite PR Partner Portal—where thousands of clients can review agencies and sort shops by capability and specialization.
June 13, 2025
Late Deadline:
June 20, 2025
Past Agency Elite Agencies Include…
Entry Guidelines
Entry Dates
EARLY DEADLINE
June 13, 2025
LATE DEADLINE
June 20, 2025
All entries must be submitted by June 20, 2025. Honorees will be notified in August 2025.
Who's Eligible?
Agency Elite is open to all communication agencies and PR firms worldwide.
Entry Fees
A late fee will be applied to entries submitted after June 13. Payment in full must accompany the entry. Entry fees are not refundable.
Initial Entry: $499
Late Fee: $199
Application Questions
- Describe your agency in fewer than 250 words.
- List any current/active industry or business certifications
- What new services, products or expertise have you added in the last 12 months, and why did you add them?
- Tell us about your agency's culture.
- Share your top three client industries and an active client reference for each industry.
- Rank your top three core agency offerings, from the largest piece (ranked 1) of your annual revenue to the third-largest (ranked 3).
- Put on your future cast goggles: What are three trends that the industry will be talking about in 2030?
- List five active clients that we can share.
- List recent accolades or awards we should be aware of.
- Please include 2 case studies from the last 18 months
FAQs
How do I know if my firm is eligible?
The PRNEWS Agency Elite Top 120 is open to all PR and Communications firms.
How do we increase our chances of making the list?
Emphasize the accomplishments of your firm and how you are an innovative leader in the industry. Provide as many concrete and specific examples of success as possible.
How are the applications selected?
Applications are evaluated by the PRNEWS editorial staff. We judge your entry based on your firms services, products, employee initiatives and activities, and core agency offerings.
When will I know about the status of my submission?
You will be notified by PRNEWS in August regarding your application if you are named to the Agency Elite Top 120 list.
THE GALA
The Agency Elite Top 120 will be honored at the biggest night in PR—the prestigious Platinum Awards Gala! Join hundreds of the industry’s most influential brands and agencies for an unforgettable night to celebrate the Campaigns of the Year, People of the Year and biggest agencies in communications.
When:
Tuesday, October 7, 2025
6:00 - 10:00pm (ET)
Where:
Pier 60 at
Pier 60 Collection
SPOTLIGHT YOUR STELLAR PR CAMPAIGNS AND INFLUENTIAL LEADERS
PRNEWS PLATINUM AWARDS
🏆The world’s highest honor in PR is back! PRNEWS’ coveted Platinum Awards recognizes the best campaigns of the year across 70 categories—including:
✨Integrated Communications ✨Influencer Marketing ✨Media Relations ✨Cause-Related Marketing ✨Technology ✨Experiential PR & so much more!
Get in on the running today for the industry’s most sought-after accolade.
Entry Deadline: May 9, 2025
PRNEWS PEOPLE OF THE YEAR AWARDS
🤩PRNEWS’ prestigious People of the Year program honors the most influential and inspirational professionals in the PR industry.
Take a moment to nominate hard-working leaders and up-and-comers on your team, at your agency, or on your client roster. Self-nominations are accepted and encouraged (we see you!).
Nomination Deadline: June 27, 2025
Contact
Questions
For questions about the Agency Elite Top 120,
contact:
Mary-Lou French
Manager, Awards and Subscriptions
PRNEWS
[email protected]
Sponsorship & Advertising
If you are interested in sponsorship opportunities, contact:
Jon McLoughlin
Director-Event Sales
PRNEWS
[email protected]