THE ONLY EDUCATIONAL EVENT OF ITS KIND.

An unmissable conference on safeguarding your brand for PR professionals, communications managers and brand marketers. 

Leading brand and agency experts will share trends, case studies and best practices across all three areas of brand reputation management:

  • Crisis Management. You can’t predict when a crisis will happen, but you can be ready with the right preparedness strategy and response plan.
  • Brand Reputation. Build and maintain a reputation that drives trust among customers, employees and partners.
  • Brand Safety. Embrace ongoing risk mitigation processes to prevent messages, marketing and content from damaging the brand.

LIKE THREE CONFERENCES IN ONE!

SECURE YOUR SEAT TODAY, PRICES INCREASE THURSDAY.

CRISIS MANAGEMENT

Sessions include:

11 tips for crisis planning

A masterclass in the art of the apology

4 real-world simulations that put you inside a faux crisis

And more.

BRAND REPUTATION

Sessions include:

9 parts of best-in-class reputation measurement

6 ways to combat disinformation

15 tools for social listening and media monitoring

And more.

BRAND SAFETY

Sessions include:

8 considerations to ensure brand-safe content

Why in sync PR and marketing teams are critical to brand safety

4 steps for vetting influencers

The top brand safety mistakes to avoid

And more.

PAST INSTRUCTORS

The biggest brands and best agencies present laser-focused sessions, exclusive panels and interactive simulations.

  • Chris Chiames

    Chris Chiames

    Chief Communications Officer
    Carnival Cruise Line
  • Pauline Draper-Watts

    Pauline Draper-Watts

    Executive Vice President, Practice Chair, Measurement
    Edelman Intelligence
  • Nigel Glennie

    Nigel Glennie

    Vice President, Global Corporate Communications
    Hilton
  • Allyson Hugley

    Allyson Hugley

    VP, Global Communications, Head of Research and Analytics
    Prudential
  • Jesse Lewin

    Jesse Lewin

    Senior Director, Corporate Communications
    McDonald's
  • Ana Navarro

    Ana Navarro

    GOP Strategist, Co-Host of ABC's The View, Political Contributor to CNN, Telemundo, and HBO's Real Time with Bill Maher
  • Mary Owusu

    Mary Owusu

    Vice President, Digital Strategy & Analytics
    Mower
  • Linda Rutherford

    Linda Rutherford

    Senior Vice President & Chief Communications Officer
    Southwest

Agenda

The Brand Reputation Summit’s content is programmed by the industry’s leading editorial team and designed to provide critical insights, tangible best practices and the roll-up-your-sleeves intelligence you need using right now.

Clear filters
Monday, May 23
1:00 - 2:30 pm

Two Concurrent Simulations

Crisis Comms

Two Concurrent Simulations

Brand Safety

2:30 - 3:00 pm

Coffee Break


3:00 - 4:30 pm

Two Concurrent Simulations

Crisis Comms

Two Concurrent Simulations

Brand Safety

4:30 - 6:00 pm

Welcome Reception


Tuesday, May 24
8:30 - 9:00 am

Breakfast


9:00 - 9:15 am

Welcome


9:15 - 9:45 am

General Session (Keynote or Panel)


9:50 - 10:20 am

Breakout A

Crisis Comms

Breakout B

Brand Safety Reputation Management

10:25 - 11:00 am

Networking Break


11:00 - 11:30 am

Breakout A

Crisis Comms Reputation Management

Breakout B

Brand Safety Crisis Comms

11:35 am - 12:05 pm

Breakout A

Crisis Comms

Breakout B

Brand Safety

12:05 - 1:00 pm

Lunch


1:00 - 1:40 pm

Breakout B

Brand Safety

Breakouts A

Crisis Comms

1:45 - 2:15 pm

Breakout A

Crisis Comms

Breakout B

Brand Safety

2:20 - 2:50 pm

Breakout A

Crisis Comms

Breakout B

Brand Safety

2:50 - 3:25 pm

Networking Break


3:30 - 4:00 pm

Breakout A

Crisis Comms

Breakout B

Brand Safety

4:05 - 4:35 pm

Breakout A

Crisis Comms

Breakout B

Brand Safety

Sponsors

LIMITED SPONSORSHIPS AVAILABLE

 PRNEWS’ Brand Reputation Summit draws PR and Communications professionals and marketers from top corporations, agencies and non-profits each year. Attendees are highly-engaged and hungry for partners who can help them strengthen their crisis management and brand reputation strategies. And 89% of attendees classify themselves as decision-makers. Customize your presense today and contact Anna Lawler.

DOWNLOAD THE PROSPECTUS

Partner

NewsWhip

Silver

FullIntel

Tickets

Make it a team learning experience by bringing the entire department! Save 20% off groups of five or more.

  • Individual Ticket

    $925
  • Group of 3+

    $825
  • Team of 5

    $740

SECURE YOUR SEAT TODAY, PRICES INCREASE THURSDAY.

Venue

Dream Downtown

355 West 16th St near 9th Ave
New York, NY 10011
1-212-229-2559

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