A HALF-DAY VIRTUAL SEMINAR FOR COMMUNICATIONS PROFESSIONALS

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CREATE BETTER, STRONGER INFLUENCER PR CAMPAIGNS.

Upgrade your influencer IQ with a few hours of can’t-miss screentime—our spring virtual seminar was designed to help you strengthen your influencer PR strategy, bolster your influencer networks and measure your influencer campaign performance. 

From industry experts including IBM, Veneble, Kaplow Communications and Ad Council, learn the ins-and-outs of using influencers in PR campaigns with content spanning such areas as:

  • Vetting & Selecting Influencers: How to determine which influencer is right for which campaign.
  • Amplifying Influencer Campaigns: Best practices for scaling influencer programs.
  • Platform Update: A rundown of which platforms work best for which influencer campaigns.
  • 2023 Legal Update: How to navigate the changing influencer regulatory landscape.
  • Striking Influencer Deals: What to include in your contracts and how to negotiate price.
  • What to Measure: Which metrics needs to be checked and rechecked.
  • …oh and so much more!

SECURE YOUR SEAT TODAY, PRICES INCREASE IN:

REGISTER

A FULL INFLUENCER TUNE-UP

From identifying influencers, striking deals, building campaigns and amplifying reach—we’re covering what you gotta know.

ROLL-UP-YOUR-SLEEVES INSIGHTS

Celebrity placements, how to deal with difficult influencers, affiliate marketing, NIL campaigns and more.

USE-IT-NOW CONTENT

You'll get actionable tips and advice on how to put what you learn into motion—immediately.

YOUR INSTRUCTORS

Trends, insights and best practices from influencer experts hand-picked as your digital instructors for the afternoon

  • Candice Beck

    Candice Beck

    Director of Social, Influencer, and Web3
    Chipotle
  • Jason Rawlins

    Jason Rawlins

    Sr. Manager, Entertainment
    Coca Cola
  • Brandi Boatner

    Brandi Boatner

    Manager, Digital & Advocacy Communications
    IBM
  • Armando Triana

    Armando Triana

    SVP of Digital & Social
    Coyne PR
  • Elena Havas Taylor

    Elena Havas Taylor

    Director of Creators for Good
    Ad Council
  • Samara Finn Holland

    Samara Finn Holland

    EVP, Growth & Strategic Initiatives
    Kaplow Communications
  • Taylor Tropea

    Taylor Tropea

    Communications Associate
    Children's Hospital of Philadelphia
  • Melissa Steinman

    Melissa Steinman

    Partner
    Venable
  • Jennifer Malloy

    Jennifer Malloy

    Counsel
    Venable
  • Bonnie Caver

    Bonnie Caver

    President
    Reputation Lighthouse
  • Brooke Worden

    Brooke Worden

    EVP
    Carmichael Lynch Relate

Agenda

Our virtual seminar content is programmed by the industry’s leading editorial team and designed to provide critical insights, tangible best practices and the roll-up-your-sleeves intelligence you can use right now.

Clear filters
12:00 - 12:45 pm
12:00 - 12:45 pm

Choosing the Right Influencer for Your Brand

12:45 - 1:15 pm
12:45 - 1:15 pm

Mastering Content Creation for Organizations

1:15 - 1:45 pm
1:15 - 1:45 pm

Proving the Power of Influencers

2:15 - 3:00 pm
2:15 - 3:00 pm

Scaling Your Influencer Program for Success

3:00 - 3:30 pm
3:00 - 3:30 pm

Protecting Your Brand in the Influencer Marketing Space

3:30 - 4:00 pm
3:30 - 4:00 pm

Crisis and Reputation Management in the Influencer Landscape

Sponsors

PUTTING PR TEAMS, COMMS DEPARTMENTS, MARKETERS & AGENCIES ALL IN ONE (VIRTUAL) ROOM. MEET THEM THERE.

 PRNEWS’ virtual events draw PR and Communications professionals and marketers from top corporations, agencies and non-profits. Attendees are highly-engaged and hungry for partners who can help them strengthen their influencer strategies. And 89% of attendees classify themselves as decision-makers. Customize your presence today and contact Anna Lawler.

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Tickets

Make it a team learning experience by bringing the entire department! Save 20% off groups of five or more.

  • Individual Ticket

    $325

  • Group of 3+

    $295

    priced per person

  • Team of 5

    $175

    priced per person

SECURE YOUR SEAT TODAY, PRICES INCREASE IN:

REGISTER

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