BUILDING TRUST, STRENGTHENING CONNECTIONS: THE FUTURE OF MEDIA RELATIONS IS RIGHT HERE

Block your calendar now and reserve your team’s digital seats at PRNEWS PRO’s, Media Relations Online Training Workshop, 12-4 PM (ET) December 4 for an updated take on key insights to build stronger media relationships. Media relations has continued to evolve rapidly with emerging technologies, shifting audience expectations, and changes in journalistic practices. Gain a fresh perspective on essential strategies to stay ahead.

Industry experts will provide insights on:

  • Building Authentic Relationships: 10 strategies for cultivating long-term connections with journalists and media outlets.
  • Navigating AI in Media: How to navigate the challenges of AI-driven journalism and automation—and how to use it to your advantage.
  • Combating Disinformation: Discover the most effective approaches for managing a brand’s reputation in a climate of media mistrust.
  • Future Media Trends: 5 emerging trends in communications, including immersive storytelling and AI-generated content.
  • And more!

From Pitch to Placement: Unlocking Media Success in 2025

Fostering Authenticity in a Digital-First Media World

Harness AI and Automation: Transform Your Media Outreach

YOUR INSTRUCTORS:

  • Sabrina Natasha Browne

    Sabrina Natasha Browne

    SVP, Personal Banking
  • Marissa Dunn

    Marissa Dunn

    Sr. Media Strategist
  • Anthony LaFauce

    Anthony LaFauce

    Managing Director
  • Jennifer Kamienski

    Jennifer Kamienski

    EVP
  • Matthew Owens

    Matthew Owens

    Vice President, Fashion & Retail
  • Meredith Klein

    Meredith Klein

    Former Pinterest/Walmart Comms
  • Christine Reilly

    Christine Reilly

    SVP
  • Michelle Ubben

    Michelle Ubben

    President & CEO
  • Sahil Patel

    Sahil Patel

    Senior Reporter

Agenda

WEDNESDAY, DECEMBER 4

Clear filters
12:00 - 12:45 pm

Media Fragmentation: Trends, Challenges and Solutions for PR Pros

12:55 - 1:25 pm

Maximizing Earned Media Placements Across Multiple Channels

1:35 - 2:05 pm

The 411: Pitching Journalists, Relationship Building and What NOT to Do

2:15 - 2:45 pm

Media Monitoring, Analytics & AI Application

2:55 - 3:25 pm

New Media Formats and Trends – Substacks, Niche & Beyond

GET FULL ONLINE LEARNING ACCESS

PRNEWS PRO delivers insight like no one else in the industry. The subscription includes exclusive access to the intelligence and information you need to do your job better, build stronger campaigns and create value for your team.

In addition to providing member-only research and data, a full case study library covering the hottest PR topics, and a video training vault, a PRNEWS Premium Subscription includes access to all four 2024 Online Seminars including:

  • ARTIFICIAL INTELLIGENCE 

    Leveraging AI for PR
    Now On Demand
    • AI Trends & Case Studies
    • Top AI Tools, Prompts & Hacks
    • Internal AI Guidelines

  • INFLUENCER MARKETING

    Influencer Marketing for PR
    Now On Demand
    • Choosing the Right Influencer
    • Content Creation & Distribution
    • Proving Value, Measuring Impact

  • LINKEDIN FOR PR

    Pro Series Event: LinkedIn
    November 14, 2024 | 12-3 PM (ET)
    • Optimize Content Visibility
    • Turn Your Execs into Thought Leaders
    • Leverage LinkedIn Like Never Before

  • MEDIA RELATIONS

    Media Relations
    Dec. 4, 2024 | 12-4 PM (ET)
    • Trends & Case Studies
    • Earned Placement Tips
    • Prepping Your C-Suite

Tickets

  • Groups of 3+

    $280
    Regular Rate

  • Individual Pass

    $350
    Regular Rate

  • PRNEWS Premium Subscription

    $795
    Full Access to all 4 Online Seminars + 1 Year PRNEWS PRO

SECURE YOUR SEAT TODAY, PRICES INCREASE IN:

REGISTER

Contact

  • Questions

    For questions regarding event registration, please contact:
    Megan Sigg
    [email protected]

  • Sponsorship

    For sponsorship inquiries, please contact:
    Dara Brooks
    [email protected]

  • Program

    For information on programming and speakers, please contact:
    Kaylee Hultgren
    [email protected]