The Pandemic and Other Factors are Prompting PR to Hire Non-Traditional Candidates

As the world changed in March 2020, so too did the future for many college seniors who graduated months later. 

After a long job hunt, and months of uncertainty, 2020 grad Hunter Whitney landed an internship with a PR firm in Jan. 2021. She’s made the most of it, though. The firm, Berlin Rosen, hired Whitney in March as an account coordinator. 

Hiring for the Future

With the economy reopening, many industries are hiring, including leisure and hospitality, education, professional services and retail, the latest numbers from the Bureau of Labor Statistics show. 

And with Gen Z entering the workforce, millennials taking more leadership positions, and technology platforms proving to be important tools for communication, some firms are changing the way they recruit for PR jobs.