PR News Blogger Network

Seth Arenstein

Seth Arenstein
Editor
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Nicole Schuman

Nicole Schuman
Content Manager
212-621-4917

Sophie Maerowitz

Sophie Maerowitz
Sr. Content Manager
212-621-4693

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The Big Rethink for Communicators Ready for Real Change

June 11th, 2018 by

You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed… Continued

7 Business Writing Sins PR Pros Commit Regularly

June 5th, 2018 by

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be… Continued

Will You Be Ready When the President’s Words Move Your Market?

May 24th, 2018 by

Communicators are more aware than most that words matter. Words can move markets. There are few better examples of this than several small statements made May 23. President Trump said the U.S. automobile industry’s health is… Continued

Six Steps for Communicators to Build Trust With the C-Suite

May 23rd, 2018 by

The most important place a PR pro works is, well, just about everywhere. Externally, the communicator is a brand’s image champion and advance scout, interacting with the public and monitoring social conversations to spot trends… Continued

Chart Porn and the PR Condition

April 23rd, 2018 by

When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. “It’s like one big therapy session… Continued

2018: The Year the Community and Conversation Influencer Model Got Real

April 19th, 2018 by

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which… Continued

Mark Zuckerberg Offers a PR Lesson on Capitol Hill

April 11th, 2018 by

PR professionals say it all the time. They repeat the phrase so often sometimes its meaning gets lost. I’ll admit, my eyes roll when this concept is the first takeaway of a submitted essay I’m editing… Continued

YouTube Shooting Shows Brands Can Be Unwillingly Dragged Into a Crisis

April 4th, 2018 by

A few years back, the conventional wisdom was brands were better off staying as far away from social and political issues as possible. In many cases, it’s still the advice communicators and marketers advocate. For example, … Continued

Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches

March 28th, 2018 by

Among the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly… Continued

Tillerson, United, the SEC, Bozoma Saint John—Your Week (so far) in Messaging

March 14th, 2018 by

What a couple of days of news for communicators and brands. It’s difficult to know where to start. It’s hard to ignore the implications for messaging from the ousting of Secretary of State Rex Tillerson… Continued

What Next-Gen Communicators Look Like From Senior Leaders’ POV

March 7th, 2018 by

According to PR News’ just-released 2018 Salary Survey, the most important skills for advancement in communications are written communications (deemed most important), media relations and content creation. Way down on the list, at No. 8,… Continued

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

February 26th, 2018 by

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage.… Continued

Jim Carrey Wants You to Dump Facebook. Crisis or Bad Day for Mark Zuckerberg?

February 7th, 2018 by

Kevin Elliott, U.S. director, risk & crisis communications practice at Hill+Knowlton Strategies, has a favorite aphorism about crisis management: “If you treat a bad day like a crisis, you’ll turn it into one. And if… Continued

The F Word: It’s Time to Make Your Move

January 29th, 2018 by

Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. You’ve heard it so many times: fail fast, learn… Continued

4 (More) Tips to Help You Ace Your PR Writing Test

January 18th, 2018 by

At a recent roundtable meeting with a dozen or so PR executives, the conversation eventually turned to team building. When hiring new people, the executives said they look for candidates with sound judgment, the ability… Continued

Things Are Looking Up for Communicators (A Note to PR News Readers)

January 8th, 2018 by

There’s a line in the movie “Molly’s Game” I think you’ll appreciate. As the young and future Olympic-level skier Molly Bloom was learning the sport from her father, he gave her this advice on the… Continued

Outrage From Logan Paul Video and Trump’s Nuclear Tweets Puts Social Platforms on the Alert

January 3rd, 2018 by

We’ve heard it said often at conferences and during panels at trade shows: “The internet and social media have their good sides and bad sides.” While it’s true that what many consider the bad side… Continued

10 Pain Points PR Pros Will Face in 2018—and Some Solutions

December 13th, 2017 by

It’s traditional to look to the New Year with hope and optimism. As a result, this post, which highlights difficulties communicators will face in 2018, might not be the most pleasant read. On the other… Continued

Communicators Need to Find Their Voice to Better Define Their Value

December 4th, 2017 by

Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions… Continued

What Twitter’s Move to 280 Characters Means for PR and Marketing

November 8th, 2017 by

With President Trump inserting his new-media channel of choice, Twitter, into global media almost on a daily basis, these seem to be heady times for the social platform. Yes, it’s struggling to attract more eyeballs… Continued

Lessons for PR During Journalism’s Bad Week

November 1st, 2017 by

You hear it often: PR pros and journalists are linked; they’re part of the same ecosystem. If so, PR pros and journalists have to be hanging their heads a bit lower today. This page pointed… Continued

4 Key PR Trends to Watch in 2018

October 31st, 2017 by

I haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s… Continued

What Do Two Pizzas, Blue Cars and a Dented Universe Have in Common? You Know If You’re an Innovator

October 30th, 2017 by

That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki (pictured), venture capitalist and… Continued

Are You Sure You Want to Wing It When It Comes to Crisis?

October 17th, 2017 by

It was the kind of irony that you see in B movies, but in this case it was true. The skies opened up over Boston last Monday and unleashed a downfall of rain. By 5… Continued

Does PR Have a Reputation Problem with the Media?

October 16th, 2017 by

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz”… Continued

What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines

October 11th, 2017 by

We’re deep in month 10 of the Trump administration, and it’s playing out as expected. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s… Continued

Tillerson Disses the Boss: What the Morale Cleanup Might Look Like

October 4th, 2017 by

Let’s start with a question for PR practitioners: How would you, as the person charged with building and maintaining your brand’s reputation and internal morale, deal with a senior official’s derogatory comment about the CEO that… Continued

Double Trouble: Twitter Shakes Up Its Brand Identity

September 27th, 2017 by

I don’t drink chocolate milk too often anymore, but those rare times that I do I reach for the Fox’s U-bet. Although the maker of U-bet, Brooklyn-based H. Fox & Co., was acquired in 2016… Continued

Triumph of the Words: ‘Rocket Man’ Message Hits Global Targets

September 20th, 2017 by

“Video, video, all is video,” seems to be the mantra of communicators today. And how many times have you heard a variation of this recently, “If a picture is worth a thousand words, aren’t videos… Continued

Is Integrated Communications the Holy Grail or Just Cheap Talk?

September 17th, 2017 by

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss… Continued

To Celebrate Ethics Month, We Bring You ‘Reputation Launderer’ Bell Pottinger From Across the Pond

September 13th, 2017 by

Chances are we wouldn’t be writing this post had British PR firm Bell Pottinger’s demise yesterday remained a story limited to Europe and Africa. Unfortunately for the reputation of the PR industry here and abroad, Bell… Continued

Airlines Get the Message Out About Capped Pricing and Cancellation Fees as Irma Approaches Florida

September 7th, 2017 by

As of 2:30 p.m. on Sept. 7, Miami Mayor Carlos Gimenez had expanded mandatory evacuation orders for all residents of Zones A, B and C in advance of Hurricane Irma’s landfall in the area, which… Continued

Early PR Lessons From Tropical Storm Harvey

August 30th, 2017 by

It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials,… Continued

PR Pros as Strategic Advisers, and Where It Goes From Here

August 23rd, 2017 by

“The more things change, the more they stay the same.” In French, “Plus ça change, plus c’est la même chose.” In a rough sense, that aphorism sums up what 24 senior communicators told us in… Continued

The CEO Is the Message on Trump and Charlottesville

August 16th, 2017 by

There probably isn’t a single American CEO who’s not quivering right now, wondering if he or she is going to have to make some kind of statement about President Trump’s strongly expressed conviction that both… Continued

PR Lessons From the Trump Letter and the Chrysler-UAW Case

August 1st, 2017 by

Mistakes of all sizes happen. We know that. PR pros often are called in after those mistakes occur. They usually attempt to mollify things. Sometimes they goof and fan the flames. At times, communicators can do very… Continued

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

July 24th, 2017 by

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy,… Continued

Delta Drops the Usual Customer Care Persona on Twitter—and Coulter Tweets On

July 18th, 2017 by

Delta Air Lines jettisoned the bland, cheery persona employed typically by social customer care representatives in favor of stoic sarcasm in two now-notorious Twitter replies to author and political commentator Ann Coulter on Sunday, July… Continued

United We Stand, Divided We Become a Trending News Story

July 6th, 2017 by

Here’s one question you don’t want to be asked by a brand representative when you’re trying to resolve an ongoing issue: “Who did you speak to the last time you tried to resolve this?” Once… Continued

Got an Extra $250k in Your PR Budget?

July 5th, 2017 by

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” smile. It’s hard enough to keep the budget they have much less… Continued