For all the heat PR gets about inane promotions and pedaling wares, at its most fundamental level, communication creates change.
While TV shows and novels may portray PR as glamorous, including star-studded movie premieres and extravagant client dinners (at least in the pre-pandemic times), it’s important to remember that communication also is needed to highlight topics some consider uncomfortable.
This Sunday (May 9), for example, Dini von Mueffling Communications will launch a PSA for The Chick Mission, aimed at raising awareness about the lack of fertility benefits for women with cancer. Screens on ad kiosks around New York City will feature an ultrasound from a woman cancer rendered infertile. Though the image is jarring on Mother’s Day, von Mueffling sees it differently.
“By using the image of an empty womb on Mother’s Day, you’re inherently reminding people that Mother’s Day isn’t happy for everyone...[t]he arresting image...makes people look twice so they understand what the campaign is about.”
What some communicators may consider an uncomfortable topic, is a lifeline for others.
Evie Smith Hatmaker, founder and CEO of Rebellious PR, prefers to represent disruptive companies and work on issues some consider taboo. She works on campaigns for menstruation awareness, trichotillomania (hair pulling) treatment technology and plus-size activewear, to name a few. For her, the best work coincides with your passion.
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