The clock is counting down to Google shutting down the go-to PR tracking platform—Universal Analytics. Say hello to GA4, a game changer for communicators and marketers. GA4 makes it easier to show how communication, especially through earned media, contributes to business objectives and helps you see how you brought potential customers into the funnel, or kept them from leaking out of it.

But there’s no time to lose. It’s important to activate GA4 now.

Speakers

What You'll Learn

• How to set up GA4 now and integrate it with existing systems
• How GA4’s Conversion Events can show your contribution to business objectives
• How to use Analytics Intelligence
• How GA4’s Reporting will help you track your customers through the sales journey (even if your goals aren’t sales)

• How to use GA4’s automated and custom insights to detect trends
• How Explorations can capture insights about customer behavior

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

• Digital PR and Social Media
• Communications
• Community Relations
• Content Creation
• Crisis Management
• Marketing Communications
• Media Relations
• Public Affairs/Issues Management
• Public Relations
• Research and Analytics
• SEO
• Video
• Business Development

Register Now

Registration Fee: $149.00

Each webinar registration comes with access to the archived recording of the program for one year as well as the materials provided by the speakers after completion of the Webinar.

For questions regarding this webinar, contact Client Services at [email protected].

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center by clicking here.

Questions

View the list of complete requirements and instructions for how to access webinars here.

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