Communications--and business in general--is in the midst of a sea change, what with the new incoming political administration, the recession and, of course, the ever-growing number of social media platforms. It's certainly a time of transition, and it's created an opportunity for PR execs to take the lead in helping their companies and clients navigate the new challenges surrounding stakeholder outreach and engagement.

*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK Roper, said they're not too interested (22%), or not interested at all (33%), in incorporating the social networking sites into their marketing strategies.