PR NEWS 2008 MEDIA PLANNER

You are invited to partner with PR News in 2008 on many of the high-caliber programs that serve the PR community. PR News is the most trusted brand in the industry, offering a wide range of resources for communicators, from publications to award programs to networking events to workshops to online community opportunities. PR News offers limited sponsorship opportunities online, in print and in-person, so please reserve your space early. Consider these outstanding lead generation, branding and business building opportunities:

For advertisement information or to book your program, contact Diane Schwartz, vice president and group publisher, PR News; dschwartz@accessintel.com; 212-621-4964.

• Event Sponsorship
• Awards/Events/Special Issues
• Webinars
• Print Advertisement
• Online Advertisement
• Co-branded Editorial Surveys
• PR Guidebooks

Event Sponsorship (new in 2008!)

Media Relations Best Practices Summit
To be held in Fall 2008 in New York City. This will be a one-day high-impact, information packed day of learning and networking, presented by PR News, with fast-paced panels and 20+ speakers. Summit is limited to 6 sponsors. PR News will offer creative thought-leadership opportunities at this one-day event, expected to attract between 150-250 PR professionals. Sponsorship includes provision of attendee list, logo on all marketing materials in print and online, exposure through press releases, co-branded opportunities and more.

The PR News Media Relations Next Practices One-Day Summit will be the year’s most relevant media relations training and networking event.

Awards Sponsorships: Awards/Events/Special Issues

PR News receives more than 5,000 entries per year in its awards programs. Sponsorships include full benefits, from logo on all marketing collateral reaching more than 100,000 PR and marketing professionals, provision of entrant and attendee lists to unparalleled event exposure. Additionally, as a sponsor you receive a full page four color ad in the special issue distributed at the event and to all PR News readers. Consider sponsorship of these important benchmark programs:

• Corporate Social Responsibility (spring 2008 event + special issue)
• Platinum PR (call for entries Feb 08; fall event + special issue)
• PR People (call for entries March 08; fall event + special issue)
• Nonprofit PR (call for entries spring 08; winter event + special issue)

Number of sponsorships per awards program is limited. Each sponsor receives tailored package that can include category specific sponsorship, cover position in special issue, podium exposure, unique distribution opportunities and more.

Webinar Sponsorships

PR News holds 12 to 15 Webinars per year. Attendees pay nearly $300 per site to attend the 90-minute virtual workshops, with average attendance of 100 sites (350-500 attendees per webinar). One sponsorship per webinar, and benefits include exposure on marketing to 60,000+ pr professionals, online and print promotions, provision of attende list, and a moderating role if desired.

Webinar Topics for 2008:

Jan: Product Launch
Feb: Measurement
March: Digital PR
March: TBD
April: Search Marketing for PR
May: Corporate Social Responsibility
June: Measurement
July: Crisis Management
Aug: Media Training
Sept.: Digital
Oct.: Measurement
Nov. Product Launch
Nov.: TBD
Dec: SEM

Print Advertising in PR News

PR News is a weekly publication read by more than 7,000 communications professionals worldwide; 55% corporate, 30% agency; 15% nonprofits/associations/other. PR News limits the number of ads per issue to 3 maximum, so your message is uncluttered and reaches the key decision makers, who pay $695 per year for PR News. Regular issue advertising (every Monday)

• Full page black & white ad
• Half page black & white ad
• Quarter page b&w

Special issue advertising (full page 4-color ad):

• CSR Special Issue (march)
• Media Relations Issue (may)
• Platinum PR Issue (oct)
• All-Stars Issue (PR People) (nov)
• Nonprofit PR Issue (dec)

Contact Diane Schwartz for pricing at dschwartz@accessintel.com; 212-621-4964.

Online: Web and eletter Advertising

PR News’ Web site – www.prnewsonline.com – attracts more than 18,000 unique visitors per month and more than 200,000 page views. The PR News eletters are delivered to more than 60,000 PR and marketing professionals worldwide.

Banner advertising:

• per month options or packages for rotating banner ad
• per month options or packages for static box ad on home page 

Eletters:
Tap into our database of more than 60,000 PR professionals who read the PR News eletters.

• The Skinny from PR News (weekly): premier banner ad spot; limited to 3 advertisers per issue.
• PR News Alerts (monthly): premier banner ad spot – one advertiser per issue
• Dedicated email blasts: to 60,000 PR professionals

Contact Diane Schwartz for pricing at dschwartz@accessintel.com; 212-621-4964.

Special Section Advertising at prnewsonline.com:
Rate: $2,500 per quarter for exclusive sponsorship of these online channels (banner ad at top of these pages and exclusive sponsorship tag with sponsor giveaway such as white paper):

• PR Job Center
• CSR Channel
• Media Relations Channel
• Measurement Channel
• College Guide (launching Q1 2008)

Co-Branded Editorial Surveys

Co-branded editorial surveys with PR News are emailed to 60,000 communicators twice during the 4-week promotion cycle and promoted on prnewsonline.com. Results are covered in PR News and online. Outstanding thought leadership and lead generation opportunity. PR News limits number of co-branded surveys to one per month, and slots book quickly. Content for survey is mutually agreed upon by PR News editorial staff and sponsor to ensure quality responses and follow-up coverage.

PR News Guidebooks Sponsorship Opportunities:

PR News is the premier publisher of how-to guidebooks through its PR Press. These guidebooks are 200+ pages filled with tactical and strategic advice on the most critical PR topics. Sponsors receive a full-color full page ad on one of the 3 covers of the book and a chapter in the book pre-approved by Publisher. Following are the books planned for 2008:

• CSR and Green PR Guidebook
• Media Training
• Measurement
• Crisis Management
• Digital PR

Partner with us now. Contact Diane Schwartz at dschwartz@accessintel.com; 212-621-4964