That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies… Continued
Crisis Management
Lessons From the Apple/Jobs Controversy
June 29th, 2009 by PAUL ARGENTIApple has always prided itself on “thinking different.” While scores of companies are working to rebuild obliterated consumer trust in the wake of the financial crisis, Apple has gone against the grain, stirring up a… Continued
ASSESSING YOUR ORGANIZATION’S RISKS
June 22nd, 2009 by PRNEWSThere are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in… Continued
Risky Business: Managing Issues to Protect Reputation & Build Brand Equity
June 22nd, 2009 by PRNEWSRecent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed… Continued
Crafting Compelling Messages That Resonate
June 15th, 2009 by ELISE MITCHELLOne of the most important roles PR professionals play is that of chief architect of the organizational message. Never has this role been more important than today, as issues have become more intense and the… Continued
Case Study: Writers Guild of America East Strikes Back With Communications
May 25th, 2009 by PRNEWSIn the Hollywood hierarchy, it has been a historical reality that very often the content creators—the writers—wield the least amount of power when it comes to protecting both their intellectual property and accrued benefits.
Top Guns: Reputation Management Strategies From CorpComm Elite
May 25th, 2009 by PRNEWSOn May 14, 2009, pharmaceutical manufacturing giant Pfizer announced a program that would provide newly unemployed individuals and their families with free medications for up to one year. It’s a public relations coup by any… Continued
Insomnia in the C-Suite: Comms Key to Mitigating Risks in Turbulent Economy
May 18th, 2009 by PRNEWSThe current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued
Domino’s Crisis Revisited
May 4th, 2009 by PRNEWSDomino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to… Continued
Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis
May 4th, 2009 by PRNEWSCrisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued