This week’s PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z’s election 2024 expectations.
Digital & Technology
PR Roundup: KC Parade Tragedy, Gen Z Voting Data, How Comms Leaders Use AI
February 15th, 2024 by Nicole SchumanQ&A With IPR Measurement Commission: Top Issues on the Minds of Members
February 14th, 2024 by Kaylee HultgrenThe Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IRP, to identify and discuss the most pressing issues on the minds of the organization’s members.
PR Roundup: McDonald’s Too Expensive, New AI Guidelines, and the Best Super Bowl Activation We’ve Seen Yet
February 9th, 2024 by Nicole SchumanThis week’s PR Roundup looks at customers pushing back on McDonald’s rising prices, the PR Council’s latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.
TikTok News Anchors: A New Frontier for PR Professionals?
February 1st, 2024 by Nicole SchumanThis shift in media consumption habits presents a unique opportunity for PR professionals. TikTok news anchors may help communicators to reach Gen Z in a way that traditional media outlets cannot.
AI Brand-Building: Navigating Hype Cycles, Job Fears and Tech Storytelling
January 24th, 2024 by Vijay Chattha and Daniela RodriguezOur author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.
Why Mandatory Profile Verification is Critical to Rebuilding Trust and Credibility on Social Networks
January 19th, 2024 by James MawhinneyOur author touts the benefits of profile verification for providing clients with trustworthy reputations.
PR Roundup: Belichick and Rodgers Out, PR Budgeting for 2024
January 11th, 2024 by Nicole SchumanThis week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.
How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers
January 8th, 2024 by Clayton Durant and Samantha FussIn 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.
PR Roundup: State of AI in PR, Epstein Papers and Rodgers’ Faux Pas
January 4th, 2024 by Nicole SchumanPR Roundup includes highlights from a new study on AI in PR, what communications pros can learn from the Epstein report release and navigating the complexities of a controversial broadcast guest’s comments—such as with NFL quarterback Aaron Rodgers’s latest appearance on ESPN’s “Pat McAfee Show.”
Three PR Trends Agencies Can’t Afford to Miss in 2024
January 3rd, 2024 by Chris BretschgerUnderstanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.