Digital & Technology

Organizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially… Continued

Okay, so you want to take advantage of the social media phenomenon but you don’t know exactly how to get started. You also don’t know what type of metrics you should be on the lookout for when threading your way through the blogosphere. Fear not! Help is on the way.

Leading marketers at a recent advertising conference offered up some helpful advice and tips.

Yes, you’re curious about using social media tools in your campaign. But is there a way to do it without emptying your company coffers? There sure is.

In recent years, ad networks have become used more frequently as platforms for delivering effecting marketing campaigns. Not only can they generate more impressions within a constricted timeframe but the ad networks offer a repetition… Continued

In the world of online marketing, search has become a critical strategic instrument. Widely used by untold numbers every day, search’s increasing importance in marketing campaigns cannot be overestimated. The following article outlines 10 rules… Continued

Ever wonder what the differences are when advertising and public relations are competing against each other? Oral tradition has it that media placement through public relations is anywhere from slightly to greatly more effective compared… Continued

How did Visa – one of the best-known brands in the world – pull its rebranding off with such grace?

While the term Web 2.0 was first introduced to our lexicon in 2003, certain parts of the anatomy of the perceived "second-generation" of the Web have been around for 10 to 15 years (or more).… Continued

The ubiquity of today’s strongest and most reputable brands – among them Lego, IKEA and Barilla, according to the 2007 list of Forbes Most Reputable Companies – is in large part due to stalwart communications… Continued