PRNEWS spoke with Brady: United Against Gun Violence, to discuss its latest partnership with the AdCouncil—a campaign called End Family Fire. The discussion focused on the power of communications and the PSAs connected to them.
Messaging
The New Rules of B2B Public Relations
August 23rd, 2023 by Parry HeadrickB2B companies need to stop playing “small ball” with their public relations programs and campaigns. Here are some suggested ways to improve.
Determining Whether a Boutique Agency is Right for Your Org
August 16th, 2023 by Lauren FiedlerCompanies looking for an agency shouldn’t cross boutique firms off their list. Some businesses need specific, customizable solutions for their communications challenges. And others may have a great internal communications team, but are looking for expertise on a specific emerging trend. For those businesses, boutique agencies could be the way to go.
Building Public Affairs Coalitions to Maximize Impact
August 14th, 2023 by John BrandtOrganizations start coalitions for a variety of reasons. But how do you start building a team and determining which allies are right at a given time? Our author outlines how the three Cs can serve as guidelines to assemble and manage coalitions that have made years-long impact.
PR Roundup: WeWork Dives, Disney+ Cost Increase, Newsjacking Out
August 11th, 2023 by Nicole SchumanBad news continues for WeWork, and Disney+ looks to add to consumers’ empty pockets.
Top Tips: Utilizing User Generated Content (UGC)
August 9th, 2023 by Nicole SchumanUser generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.
Why Speechwriters Can Make or Break a Commencement Speech
August 8th, 2023 by Michael FranklinIf you’re the resident PR professional in your community and get called on to provide advice for developing remarks for a commencement speech, here are some quick tips and best practices that can streamline the process.
How the Special Olympics Creates Awareness for ID, Unified Schools
July 26th, 2023 by Erika BradburyThe local organizing committee for the next national USA Special Olympics, held in Minneapolis in 2026, chose local agency Haberman to lead public relations around the games. PRNEWS spoke with agency co-founder Fred Haberman about his plans.
Women’s World Cup Impact: Local Women’s Sports Sponsorships Communicate Brand Message
July 18th, 2023 by Amy MoritzInvesting in women’s sports, like the World Cup, is no longer seen as something nice to do, but a smart strategy if done with intention.
The Importance of Research in a Successful Public Affairs Campaign
July 11th, 2023 by Bonnie McLaughlinOur author provides four tips to building a successful public affairs campaign.