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Corporate Responsibility
The Evolving Sustainability Paradigm:  How Practices and Trends Impact PR

Sustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm.  Business leaders are now being challenged to address issues beyond profitability. more

 

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Center for Corporate Citizenship:  http://www.bcccc.net/ 

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Business For Social Responsibility: http://www.bsr.org/

Guidebook to Best Practices in CSR: http://www.prnewsonline.com/prpress/csrguidebook.html

Consumers Skeptical about being Green

Green advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. more

Washingtonian Mag Gives Out 'Green Award'

Washingtonian Magazine has given its inaugural highest Green Award honor to The Tower Companies for "being green-building pioneers and fierce proponents of sustainable design and construction." The building was also cited for being "one of the nation's largest buyers of green power. more

Navigating the Win-Win Road: Creating Successful Corporate/Nonprofit Partnerships

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Chicago Climate Partners with Dow Jones Indexes to Co-Brand Emissions

Last week Chicago Climate Exchange, Inc. (CCX), announced that it had signed a joint marketing deal with Dow Jones Indexes to co-brand, caclulate, market and license the Dow Jones/CCX Emissions Indexes based on European carbon, U. more

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